Diverse Media
Gaining Greater Equity in the Media Space by Maximizing Brand and Publisher’s Growth, Increasing Visibility, Access, Collaboration, Development, and Investment in Diverse Media.
AIMM’s Diverse Media GrowthFronts Puts Words Into Action!
As an industry, we must increase our investment levels in diverse owned and diverse targeted media. WE’VE BEEN TALKING ABOUT DOING THIS FOR TOO LONG, AND YET, WE’VE ONLY INCHED FORWARD. By bringing together diverse owned and targeted media entities with buyers and marketers, AIMM is closing the gap between intent and action.
Only an estimated
2.5%
of Media Buys Go to Diverse-Owned Companies
and
1.4%
of Media Buys Go to Diverse-Owned and Targeted Companies
Objectives
- Enlighten marketplace about the diverse media landscape, including players, challenges and opportunities
- Facilitate connections between media entities and key media buying stakeholders for relationship building and capability sharing
- Mentor and support smaller media entities to enhance their competitiveness and facilitate access to investment opportunities
- Grow relationships, increase metrics and capabilities to enable media companies to demonstrate tangible results and KPIs on investments
- Enhance capabilities to offer programming to investors, learn programmatic and analytics in order to drive revenue growth and scale within the diverse media landscape
Objectives
- Enlighten marketplace about the diverse media landscape, including players, challenges and opportunities
- Facilitate connections between media entities and key media buying stakeholders for relationship building and capability sharing
- Mentor and support smaller media entities to enhance their competitiveness and facilitate access to investment opportunities
- Grow relationships, increase metrics and capabilities to enable media companies to demonstrate tangible results and KPIs on investments
- Enhance capabilities to offer programming to investors, learn programmatic and analytics in order to drive revenue growth and scale within the diverse media landscape
Segments Represented
Asian
Black
Hispanic
LGBTQ
Native/Indigenous
Media Represented
Video
Audio
Digital
Print
Content Integration
2024 Event
Diverse Media Marketplace
Highlights from 2-day GrowthFronts event in NYC
Access the most extensive diverse media database.
Learn More.
Become a Featured Media.