New Horowitz Study Underscores the Market for Original Asian-Themed Content to Serve a Diverse Audience
Six in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally, and 2 in 3 (65%) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the new FOCUS Asian Volume 1: Subscriptions report by Horowitz Research.