Diverse Media GrowthFronts

Goal

AIMM is committed to increasing visibility and access to invest in and develop Diverse Owned AND Targeted Media in order to better understand this universe and achieve equity in the marketplace.
Increase Investment in the Entire Targeted Media Space by 2025:

1.5 to 8% for Black Targeted Media
6% to 12.5% for Hispanic Targeted Media
Start Measuring Investments in Asian, LGBTQ+, Native/Indigenous and People with Disabilities
Increase Spend in Diverse Owned and Targeted Media from 1.8% to 4%
Increase Spend in Diverse Owned and Targeted Media from 1.2% to 4%
Achieve greater equity in Investment across segment in the Diverse Owned and Targeted space

Objective

AIMM’s Diverse Media GrowthFronts Puts Words Into Action. As an industry, we must increase our investment levels in diverse owned and diverse targeted media. WE’VE BEEN TALKING ABOUT DOING THIS FOR TOO LONG, AND YET, WE’VE ONLY INCHED FORWARD. By bringing together diverse owned and targeted media entities with buyers and marketers, AIMM hopes to close the gap between intent and action.