Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
AARP Media Advertising Network (AMAN) connects marketers to over 30 million of the country’s most powerful consumers, responsible for moving markets, who happen to be 50+. Anchored by three core properties – AARP The Magazine, AARP Bulletin, and AARP.org – and augmented by special publications, newsletters, digital programs and emerging platforms, our Network delivers an average of 150 million monthly in-home and digital impressions. The massive yet targeted reach of our Network, combined with our team's 50+ expertise, helps marketers maximize their advertising success with the influential 50+ demographic through our channels.
Unique Point of Difference:
AARP Media Advertising Network (AMAN) delivers unparalleled access to 30+ million of the country's most influential, market-moving consumers. Demographically they are 50+, behaviorally they are unstoppable - living bold, outspending all other adults across nearly every category, and actively engaging across digital and traditional channels. They are everywhere consumers are today - online, on mobile, streaming, searching, reading magazines, shopping and exploring. And AMAN is the only comprehensive, trusted media solution that enables marketers to effectively target these powerful consumers at scale—wherever they are, and whenever they’re ready to act
Type of media company:
Digital, Video, Audio, Print, Podcast, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs, Other_type_media_cia
Focused segment:
Gen Pop
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
2025 Member Opinion Survey
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
24%
Primary Gender Audience:
Female: 57%
Male: 43%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 0%
29-44 (Millennials): 0%
45-60 (Gen X): 13%
61+ (Boomers): 87%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
Other
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers: