Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
ADLUGO empowers brands to connect with multicultural and diverse audiences through innovative, purpose-driven ad campaigns.
We create meaningful connections that drive results, empower communities, and inspire positive change, ensuring every voice is heard and represented in the marketplace.
We donate a portion of our profits from every campaign to a collection of charities focused on uplifting diverse communities.
Unique Point of Difference:
At ADLUGO, we empower brands to connect with diverse audiences through a unique combination of data, creativity, and seamless activation. Here’s what sets us apart:
1) Household IQ+, which is our proprietary audience-targeting technology, helping brands to identify and reach high-intent consumers at the household level.
2) ADLUGO Studio, where we provide added-value creative services with every media campaign, ensuring brands receive compelling, high-impact ad design and development that enhances engagement and performance spanning rich media, audio, video and CTV.
3) Seamless Activation, in which we deliver full managed service or curated PMP deals, making activation effortless in any DSP, delivering exceptional performance and efficiency.
With ADLUGO, brands get smarter targeting, better creative, and frictionless execution—driving real business outcomes.
Type of media company:
Digital, Video, Audio, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
We enable curated PMP deals across any DSP through our SSP partners including Pubmatic, OpenX, Index Exchange, Magnite, Triton, Equativ, Xandr, etc.
Digital ad inventory where programmatically delivered advertisements are accepted:
We serve across the entire open internet and streaming platforms enabling brands to run campaigns to find their audience wherever they might be. We are integrated with DoubleVerify, IAS and other brand safety partners to ensure we meet premium and quality requirements for our clients.
Focused segment:
Gen Pop
Percentage of Audience Reach by Segment:
Asian: 7%
Black: 13%
Hispanic: 20%
Mixed Race: 3%
Native-Indigenous: 2%
White Non-Hispanic: 55%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Based on our proprietary Household IQ+ audience segmentation.
Percentage of audience that identifies as LGBTQ+:
7%
Percentage of audience that identifies as Veterans:
5%
Primary Gender Audience:
Female: 49%
Male: 48%
Transgender: 2%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 20%
29-44 (Millennials): 24%
45-60 (Gen X): 21%
61+ (Boomers): 35%
Markets Where Media is Distributed:
National
Ownership:
Hispanic, Women
Certifications:
NMSDC: National Minority Supplier Development Council, WBENC: Women's Business Enterprise National Council
Media Kit (download):
We can provide more custom materials and creative examples on request.
Scale/Reach:
We have over 2 trillion monthly avails across all screens.
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Yes, we can work with several lift measurement providers including Circana, Foursquare, Pathformance, AdSquare, Nielsen, Lumen, Cint, Adelaide, DoubleVerify, IAS, and more.
Partnership and Sponsorship Opportunities Available:
We are currently offering added value creative services with any campaign activation, plus no spend minimums on PMP deals in any DSP.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: