Member Participant

Admazing

Main Contact:

Andrew Katz

914-806-5882

Mission Statement:

Admazing delivers impact and scale (190M+ monthly active users in the US alone) by connecting brands to their engaged, receptive audience in mobile game advertising.

However, while Admazing can effectively reach a general market audience, many clients also turn to Admazing to connect with hard-to-reach audiences. Gaming's popularity grows with each generation, captivating an increasingly diverse audience. Younger generations, especially, allocate as much time to gaming as any other form of entertainment.

Mobile gaming has become an integral part of our lives, and it's a valuable platform for reaching new—and often hard-to-reach—audiences on new, immersive screens, such as diverse audiences, Gen Alpha/Gen-Z/Milliennials, moms, cord-cutters, etc.

Unique Point of Difference:

Admazing connects brands to their hard-to-reach audiences through mobile game advertising. These ads are full-screen, high-impact, and occur during natural game breaks. They include Video, Display, and Custom Ads (developed by our in-house Design Team). Admazing gives our clients access to targeting, brand safety, measurement/verification, and premium ad products to help ensure that their campaigns deliver effectively to the right audience.

Admazing is a Hispanic-owned and operated company that partners with leading brands like McDonald's, PepsiCo, Toyota, P&G, State Farm, AT&T, and LEGO. Admazing is the first and only company focused solely on connecting brands to mobile games across the mobile gaming ecosystem (85% of all mobile games, 1M+ games).

Type of media company:

Digital, 1

Platforms currently used to enable programmatic advertising:

Admazing can partner with all major DSPs (TTD, DV360, etc.) to enable programmatic buying through PMP or PG. Admazing's normal SSP is LoopMe (though we sometimes use additional SSP connections depending on DSP).

Digital ad inventory where programmatically delivered advertisements are accepted:

Admazing's inventory is in-app across 85% of all mobile games (~1M games globally). Our app list for any campaign/PMP will vary due to channel (Video vs. Display), goals, creative, audience, etc.--but it will contain a brand-safe set of games geared towards your brand. We provide full transparency into this list.

Focused segment:

Multicultural

Ownership:

Hispanic

Certifications:

MBE: Minority Business Enterprise

Media Kit (download):

Scale/Reach:

Total reach (US): 190M+

Testimonials:

Measurement:

-Brand Lift Studies (Kantar, LoopMe, etc.) -Sales Lift Studies (Circana) -Verification and Brand Safety (DoubleVerify, IAS) -Clicks/Engagement (DCM, Innovid, Flashtalking) -Plus many others

Partnership and Sponsorship Opportunities Available: