Member Participant

Aire Radio Networks

Main Contact:

Carolina Patino

3057249049

Additional Websites:

Mission Statement:

OUR MISSION
To authentically engage U.S. Hispanics of all backgrounds through culturally relevant audio and digital content as well as Immersive live event experiences at scale.

Unique Point of Difference:

AIRE Radio Networks’ value proposition is unique because it combines massive national reach with deep cultural relevance, delivering access to roughly 95% of the U.S. Hispanic audience through a large, minority-certified network of Spanish-language stations, while also offering multi-genre programming that reflects the diversity of Hispanic listeners. Backed by Spanish Broadcasting System, AIRE goes beyond traditional radio by integrating on-air talent, digital platforms, live events, and cross-media opportunities, allowing advertisers to connect authentically with specific Hispanic segments at scale. This blend of reach, trusted voices, cultural credibility, and flexible, targeted solutions makes AIRE especially powerful for brands seeking meaningful engagement with the growing and influential Hispanic market.

Type of media company:

Video, Audio, Radio, Terrestrial Audio

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 0%
Hispanic: 100%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Nielsen Audio DMA, Spring 2025

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 44%
Male: 56%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 20.7%
29-44 (Millennials): 32.6%
45-60 (Gen X): 29.6%
61+ (Boomers): 15.7%

Markets Where Media is Distributed:

National

Ownership:

Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Music & Live Entertainment, Cultural Heritage & Identity, Social Impact & Community

Relevant advertising categories:

Automotive, CPG, Financial, Healthcare, Pharmaceutical, Retail, Telecom

Partnerships with other media / publishers:

LaMusica APP WSBS, Mega TV Digidea