Member Participant

Alpha Precision Media

Main Contact:

Tammy Johnson

9175188486

Additional Websites:

Mission Statement:

Alpha Precision Media is an AI Audience Curation and Media Activation Platform. Our diverse-owned company helps brands reach growth audiences at scale and deliver measurable results, leveraging unique data and proprietary audience signals, and predictive intelligence.

Unique Point of Difference:

Delivering programmatic personalization at scale across CTV, OLV and Display- efficiently and effectively.

Type of media company:

Digital, Video, Audio, Podcast, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Platforms currently used to enable programmatic advertising:
Magnite, Xandr, OpenX, PubMatic, Amazon, DV360, TTD

Digital ad inventory where programmatically delivered advertisements are accepted:
Millions of brandsafe websites and apps as well as 90+ premium CTV channels

Focused segment:

Gen Pop

Percentage of Audience Reach by Segment:

Asian: 6%
Black: 13%
Hispanic: 20%
Mixed Race: 3%
Native-Indigenous: 1%
White Non-Hispanic: 57%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Census

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 50%
Male: 48%
Transgender: 1%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 18%
29-44 (Millennials): 27%
45-60 (Gen X): 26%
61+ (Boomers): 29%

Markets Where Media is Distributed:

National

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Reach: US population of 342M Impressions: 10B+

Testimonials:

Measurement:

Yes. Amazon, Crossix, Innovid, Placed, Kantar...We work with all measurement partners.
Guaranteed KPI. Delivery on impressions, CTR, VCR

-Brand Lift Study(BLS included with all media campaigns) -Foot Traffic Study Available where applicable -Emotion/Attention Study Available where applicable -Creative Engagement Study

Partnership and Sponsorship Opportunities Available:

1) Award-winning 5GRV: Gamers on the Road Content Series- bimonthly streams on Twitch and Annual live streams from the road, amplifying Sisterhood, Gaming Culture, & Black Excellence Brands integrated into these stories. 2) Canal+: creating quality mission-driven programming that connects brands to diverse audiences globally 3)Gameloft: exclusive inventory and unique sponsorships that can include in-game/in-app brand opportunity

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Cultural Heritage & Identity

Relevant advertising categories:

Automotive, Alcohol, CPG, Financial, Healthcare, Network Entertainment, Pharmaceutical, Restaurant, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers:

Amazon, Roku, Xumo, WB/Discovery, Essence, Scripps, Color Creative/HOORAE Media