Member Participant
Main Contact:
Website:
Mission Statement:
At Autoproyecto, our mission is to empower the Hispanic community with expert automotive insights and resources to make informed vehicle purchasing decisions. We are committed to showcasing the importance of the Hispanic market to brands, fostering meaningful cultural connections, and driving industry growth. Through engaging content, innovative strategies, and a deep understanding of our audience, we aim to inspire trust, elevate awareness, and create lasting impact in the automotive landscape.
Unique Point of Difference:
Autoproyecto is the only certified minority owned in-language endemic automotive media company in the US.
What Makes Autoproyecto Unique:
1. Focus on the Hispanic Market:
Autoproyecto is specifically designed to serve the U.S. Hispanic community, a demographic that drives 68% of automotive industry growth. This deep cultural understanding enables the creation of content and strategies that resonate authentically with this influential audience.
2. Expertise in Automotive Content:
With decades of experience in automotive journalism and content creation, Autoproyecto delivers authoritative insights that empower Hispanic consumers to make informed vehicle purchases.
3. Customized Marketing Solutions:
Autoproyecto creates tailored campaigns that boost brand awareness by 98%, leading to a 3x increase in purchase intent. These campaigns leverage both digital and traditional media to maximize impact.
4. Multichannel Reach:
Content produced by Autoproyecto is distributed across a robust network of platforms, including its website, social media channels, and national TV segments like Telemundo’s *Hoy Día*. This ensures broad exposure to the Hispanic audience.
5. Culturally Relevant Engagement:
Unlike many brands, Autoproyecto prioritizes authentic cultural connections, reflecting the values, traditions, and preferences of the Hispanic community. This approach strengthens trust and loyalty among its audience.
6. Data-Driven Insights:
Autoproyecto combines industry expertise with data from reliable sources like S&P Global Mobility and its proprietary Hispanic Sentiment Studies. These insights highlight market trends and untapped opportunities for both consumers and brands.
7. Commitment to Empowerment:
Beyond content, Autoproyecto is dedicated to uplifting the Hispanic community by equipping them with tools and knowledge to thrive, whether it's through vehicle safety tips, financial literacy, or industry insights.
Autoproyecto’s unique combination of cultural expertise, innovative content, and impactful marketing strategies sets it apart as a trusted leader in the Hispanic automotive market.
Type of media company:
Digital, Content Integration
Focused segment:
Hispanic
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
For more sales information, please visit: https://sales.autoproyecto.com
Scale/Reach:
3m monthly uniques visitors
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Autoproyecto specializes in creating Branded Content that connects culturally to Hispanics with meaningful connections that result in 3X purchase intent and 2X brand preference. Please visit our site here to get more information: https://sales.autoproyecto.com/branded-content