Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
BET aims to entertain, engage and empower the Black community.
Unique Point of Difference:
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world’s largest media company rooted in community, culture, and connection for the Black community. For over four decades, BET has served as a trusted home for Black audiences, amplifying authentic stories, elevating Black voices, and creating spaces where culture thrives and community comes together
Type of media company:
Digital, Cable TV, Linear TV, Content Integration
Focused segment:
Black
Percentage of Audience Reach by Segment:
Asian: 01%
Black: 82%
Hispanic: 4%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 8%
Other: 5%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Nielsen NPower L+SD Updated Big Data Plus Panel BET Total Day M-Sa 7A-4A Su 8A-1A, 12/30/2024 - 12/28/2025 | Reach % based on avg aired minute on Linear platform
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 58%
Male: 42%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 4%
29-44 (Millennials): 21%
45-60 (Gen X): 30%
61+ (Boomers): 45%
Markets Where Media is Distributed:
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Network Entertainment
Partnerships with other media / publishers: