Member Participant

Bipoc Filter

Main Contact:

Tom Brown

6463618448

Website:

Additional Websites:

Mission Statement:

The Bipoc Filter is a media representation firm that garners massive scale within the Latino and African American Community. We represent exclusive inventory for Video, Displau, CTV, and Social. At our core we are a media represenation firm that advocates for diverse publishers.

Unique Point of Difference:

The Bipoc Filter has massive and exclusive scale within the AA and Latino US marketplace. We have exclusive content distrbution right for league video highlights for the NBA, MLB, MLS, NFL, and WNBA.

Type of media company:

Digital

Platforms currently used to enable programmatic advertising:
We work and are integrated with with all platform partners including Magnite, Pubmatic, Xandr, Google, Trade Desk , and all other platforms

Digital ad inventory where programmatically delivered advertisements are accepted:
N/A

Focused segment:

Black, Hispanic

Percentage of Audience Reach by Segment:

Asian: 7%
Black: 40%
Hispanic: 53%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Internal data and comscore

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 45%
Male: 55%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 28%
29-44 (Millennials): 35%
45-60 (Gen X): 22%
61+ (Boomers): 15%

Markets Where Media is Distributed:

National

Ownership:

Black, Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Case Studies (download):

Testimonials:

Measurement:

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Cultural Heritage & Identity

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Telecom, Travel/Hospitality

Partnerships with other media / publishers:

We are the exclusive Multicultural representation partner for Minute Media/STN and Azerion technologies in the United States