Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Our mission is to advance health equity and empower every Black household to achieve optimal health and well-being.
Unique Point of Difference:
BDO is the world’s largest and most comprehensive online health resource specifically targeted to African Americans. BDO understands that the uniqueness of Black culture - our heritage and our traditions - plays a role in our health. BDO gives you access to innovative new approaches to the health information you need in everyday language so you can break through the disparities, gain control and live your life to its fullest.
Type of media company:
Digital, Podcast, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Google Ad Manager
Digital ad inventory where programmatically delivered advertisements are accepted:
BlackDoctor.org
Focused segment:
Black
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 100%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Definitive Healthcare
IQVIA
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 70%
Male: 30%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 6%
29-44 (Millennials): 56%
45-60 (Gen X): 22%
61+ (Boomers): 16%
Markets Where Media is Distributed:
National
Ownership:
Black
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Healthcare, Pharmaceutical
Partnerships with other media / publishers:
BDOPro.com