Andres Rincon

[email protected]

347.423.7807

https://canelamedia.com/

To create a new and unique entertainment media company for Latino audiences rooted in innovation through technology and content, while connecting with communities authentically.​

Canela Media is a leading innovation and technology-driven media company that offers a portfolio of audience solutions consisting of Canela.TV, Canela Audience Solutions, Club Canela and Canela Studios providing scale and breakthrough offerings to reach U.S. Hispanic audiences through relevant content, with precision and accuracy. Canela Media’s free streaming platform, Canela.TV, provides audiences with culturally relevant and authentic content on-demand (VOD) and through its Live Channels across all verticals: Canela Music, Canela Kids, Canela Deportes, and also boasts an extensive library of Novelas and Mexican classics films. Canela Studios, Canela Media’s in-house creative and production studio, offers brands seamless creative services and branded content solutions as well as developing and producing several Canela Originals. Club Canela, Canela Media’s breakthrough first in-app streaming rewards program of its kind, provides brands with innovative and exclusive engagement opportunities while rewarding audiences for watching content on the Canela.TV app.

For brands looking to reach U.S. Hispanics, Canela Media provides scale and breakthrough offerings with deeply engaged audiences. Canela Media's proprietary and exclusive data solution, Canela Audience Solutions, is a best-in-class OTT-first data product delivering advanced audience targeting with more scale, more accuracy, and, ultimately, more precision. Canela Media’s extensive reach across premium OTT partners and Spanish-language sites, coupled with its proprietary data, empowers brands to reach highly engaged, customized, Hispanic audiences with precision, both within and beyond Canela Media’s ecosystem.

Digital, Video, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Hispanic

Asian: 0%
Black: 0%
Hispanic: 100%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Canela Media's audience survey

%

%

Female: 60%
Male: 40%
Transgender: 0%
Non-Binary: 0%

18-28 (Gen Z): 15%
29-44 (Millennials): 22%
45-60 (Gen X): 42%
61+ (Boomers): 21%

National

Hispanic, Women

NMSDC: National Minority Supplier Development Council

At the heart of Canela Media's ecosystem is Canela.TV, our stand-alone app that's accessible across every device and platform including our FAST channels connecting with 55M monthly uniques. Canela.TV has 35,000 hours of content including Canela Originals, movies, series, novelas and our verticals: Canela Music, Canela Kids, Canela Deportes and Canela News.
We've continued to develop a robust sports offering over the last year which includes: Canela Deportes on Canela.TV. an enhanced CTV sports inventory through our OTT premium OTT partners, an exclusive partnership with FutbolSites where we can create bespoke content and coverage of key sporting events and customized sports audience segments through our Canela Audience Solutions.
With Canela Audience Solutions, we leverage access from our own properties to deliver accuracy and scale with 76,000,000 unique devices and 20 million unique ID’s, making Canela Media the preferred best in class partner for reaching US Hispanics across OTT.
Canela.TV just unveiled a new revamped app that will enhance user experience and engagement and also brings brand new ad units available for you to engage with our audience, including virtual brand placements and AI powered contextual advertising for more impactful campaigns. Additionally, in Q2-25 we are launching Canela Rewards, the first loyalty program for any streaming platform.
Last but not least, our in house Canela Studios can bring any idea to life using the power of our talent and influencers, from brand integration to original branded content connecting multicultural audiences at a large scale.

Canela Media reaches more than 55 million montly uniques across Canela.TV, FAST Channels, Social Media, online exclusive partners and Canela Audience Solutions.

Here are some brand lift studies results: Campaign A - Campaign A, targeted at multicultural audiences, achieved a significant +8.3% lift in Ad Recall and reinforced the perception of the product as a "quick and easy meal" (+2.7%), positioning it as a relevant and convenient option for this key segment. - Ad Recall saw a statistically significant improvement at the 95% level among key audiences, such as infrequent product purchasers in this category. - Individuals who purchased this product more than three months ago showed significant improvements in Aided Awareness (+1.6%), Consideration (+6.1%), and Favorability (+4.3%), demonstrating a strong connection with this segment. - Among those who purchase these type of products less than once a month, the campaign drove significant gains in Aided Awareness (+3.3%) and Ad Recall (+3.5%), showcasing the effectiveness of the messaging for less engaged audiences. Campaign B - Campaign B achieved significant lifts in key metrics, including Aided Awareness, Consideration, Customer Forecast, and Aided Product Awareness, all at the 95% confidence level, reflecting strong brand recognition and consumer interest. - Among general consumers, statistically significant increases in Aided Awareness, Consideration, and Customer Forecast, with notable improvements in Product Consideration and Purchase Intent at the 90% and 80% levels. - High engagement among W18-24, with 95% lifts in key metrics and further gains in Product Consideration and Purchase Intent at 90%. - Substantial growth among W35-44 across metrics, with 95% and 90% lifts in Aided Awareness, Consideration, and Purchase Intent. - This product led the market in customer forecasts, significantly outperforming competitors. Campaign C - Campaign C achieved a statistically significant increase in ad recall at the 90% level and in purchase consideration at the 80% level, demonstrating the campaign’s effectiveness in capturing consumer attention. - Mealtime Enthusiasts experienced significant lifts in ad recall (95%) and aided awareness and consideration (90% and 80%, respectively). - Online Juice Shoppers saw statistically significant lifts in aided awareness, consideration, and customer forecast at 80%. - Households with a median income of over $100,000 experienced significant increases in ad recall (95%) and aided awareness (80%).

Canela Media content can be seamlessly integrated with your brand’s strategy, using the power of our talent and influencers and amplifying big pop culture moments through a Latino lens. We created Canela Studios with a best-in-class production team to bring any idea to life. From brand integration to original branded content, everything exclusively produced and aligned to your messaging. See attached presentation for more details.

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality

Better Collective (FutbolSites)