Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
The mission of the Canadian Broadcasting Corporation (CBC) is to celebrate Canadian culture and support democratic life through a wide range of content that informs, enlightens, and entertains. This mission is rooted in the Broadcasting Act and guides all of CBC/Radio-Canada's strategic initiatives, which are focused on serving Canadians as the national public broadcaster.
Unique Point of Difference:
Key aspects of how the CBC fulfills its mission include:
- Providing comprehensive programming: Offering news, information, entertainment, and sports programming that is
predominantly and distinctly Canadian.
- Reflecting Canadian diversity: Striving to reflect the multicultural and multiracial nature of Canada, including programming in
English, French, and eight Indigenous languages.
- Ensuring accessibility and reach: Making content available throughout Canada on various platforms, from conventional radio
and television to digital services like CBC Gem and Radio-Canada OHdio, to reach audiences where they are.
- Upholding journalistic standards: Adhering to principles of accuracy, fairness, balance, impartiality, and integrity to maintain its
role as a trusted source of news and information.
- Promoting Canadian culture globally: Ensuring Canadian creators and stories are seen and heard internationally.
- Largest podcast producer in Canada.
Type of media company:
Digital, Video, Audio, Radio, Linear TV, Podcast, Content Integration, Other_type_media_cia
Focused segment:
Gen Pop
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 100%
Sources for Percentage of Audience Reach by Consumer Target Segment:
xyz
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 0%
Male: 0%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 6.9%
29-44 (Millennials): 35.1%
45-60 (Gen X): 33.3%
61+ (Boomers): 24.7%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: