Member Participant
Main Contact:
Website:
Mission Statement:
We believe in doing good business while doing good.
We know that constraining the negative while amplifying the positive BOTH increases advertising performance, improves brand reputation & reduces brand risk AND increases “social responsibility” & “media wellness”.
We show how addressing these two dimensions increases campaign efficiency & effectiveness, plus responsibility & wellness.
We invite like minded marketers, agencies, platforms and policy-makers to join us on this journey of Conscious Business Performance.
Unique Point of Difference:
We understand digital video better than anyone else and place your ads where it really matters.
Our AI-empowered platform utilizes cutting-edge pre-bid along with years of data to provide unparalleled contextual alignment for digital video advertising.
Type of media company:
Digital, Video, Audio
Focused segment:
Multicultural
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Channel Factory’s technology has been evaluated by PricewaterhouseCoopers (PwC) to ensure its systems uphold high standards of efficiency, quality, and suitability in ad placements. This evaluation adds credibility and reliability to Channel Factory’s offerings by confirming their effectiveness in achieving brand-safe environments.
Our algorithms deliver 96% accuracy in content classification according to PWC.
Scale/Reach:
Channel Factory's integration with YouTube has unmatched scale with 2+ billion monthly active users around the world and 122+ million daily active users that span all demographics. Some key figures from our proprietary platform (ViewIQ): • 84M channels tracked & analyzed • 9M+ channels categorized • 2B+ videos categorized • 100T videos views covered • New videos categorized on a daily basis: between 5 and 25 million • Languages covered: over 50 languages with 95% accuracy in language detection and 97% accuracy in content classification independently audited by PWC.
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Channel Factory drives attention on YouTube by utilizing contextual alignment and advanced measurement techniques: • 28% more attention on average compared to industry benchmarks • 80% of campaigns measured delivered above benchmarks • 35% more performance on skippable ads on average in H1 2024 — meaning audiences are choosing not to skip
Partnership and Sponsorship Opportunities Available: