Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
About Golden Media
Golden Media champions Asian American and Pacific Islander creative content that is captivating, courageous, and continues to drive cultural impact. Through its premier entertainment brands — ChimeTV powered by GoldenTV, GoldenTV, Character Media, and Xumo (Comcast) — the company elevates the stories of established artists while empowering emerging talent within the AAPI community.
As a global family of media companies with cultural influence, Golden Media is dedicated to the development, production, and distribution of high-quality entertainment across cable, digital, print, and streaming platforms. Its mission is to consistently deliver authentic, English-language entertainment and relevant storytelling that informs, inspires, and empowers Asian American and Pacific Islander audiences nationwide.
ChimeTV powered by GoldenTV extends this mission through 24/7 English-language general entertainment, offering community-driven AAPI stories to audiences wherever and however they watch — across linear cable, OTT, and FAST platforms through Xumo (Comcast) and additional streaming partners.
Unique Point of Difference:
ChimeTV powered by GoldenTV is the only 24/7 Asian and Pacific Islander English-language general entertainment cable channel, showcasing AAPI culture through a diverse mix of content including talk shows, docuseries, documentaries, culinary programs, creator-led series, and cult-classic films.
At a time when Nielsen studies (2021–2023) highlighted the ongoing underrepresentation of Asian and Pacific Islander talent on broadcast and cable television, Golden Media fills a critical gap by delivering authentic, English-language programming created for and by the AAPI community — providing a national platform that celebrates inclusion and representation.
Beyond cable, ChimeTV expands through GoldenTV, the first streaming and FAST platform uniting AAPI stories and creators in one destination. Available across Xumo (Comcast) and other OTT partners, GoldenTV offers everything aired on ChimeTV plus exclusive interviews, red-carpet coverage, special event programming, and digital-first creator content that deepen viewer engagement and brand alignment.
Together, ChimeTV, GoldenTV, Character Media, and Xumo (Comcast) form a fully integrated media ecosystem that empowers advertisers to authentically connect with AAPI audiences across cable, digital, print, and streaming platforms — driving measurable cultural impact, creative collaboration, and community engagement year-round.
Type of media company:
Digital, Video, Cable TV, Linear TV, Print, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Xumo (Comcast) — GoldenTV’s FAST channel inventory is programmatically enabled through Comcast’s FreeWheel and Magnite supply paths, providing national reach across connected-TV and OTT environments.
https://getgolden.tv
https://chimetv.co
https://charactermedia.com
https://www.xumo.com/about
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 65%
Black: 5%
Hispanic: 7%
Mixed Race: 10%
Native-Indigenous: 2%
White Non-Hispanic: 8%
Other: 3%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Audience composition and reach data are based on a combination of third-party measurement and internal analytics, including:
Nielsen Media Research: U.S. Cable, Broadcast, and CTV demographic benchmarks specific to Asian and multicultural audiences, used to model AAPI representation and household reach for ChimeTV and GoldenTV.
Comscore OTT Intelligence : Verified demographic and viewership data across Xumo (Comcast) and GoldenTV FAST/OTT platforms, reflecting national streaming distribution.
Character Media Audience Survey : Annual first-party demographic and psychographic insights collected from Character Media’s print, digital, and social audiences.
Golden Media Internal Analytics : Aggregated first-party data from ChimeTV powered by GoldenTV, Character Media, and Xumo (Comcast), including digital engagement, streaming viewership, and social metrics.
Percentage of audience that identifies as LGBTQ+:
8%
Percentage of audience that identifies as Veterans:
3%
Primary Gender Audience:
Female: 50%
Male: 48%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 22%
29-44 (Millennials): 40%
45-60 (Gen X): 28%
61+ (Boomers): 10%
Markets Where Media is Distributed:
National
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Attached you'll find the following:
1. Programming Sponsorship/Partnership packages
* Stir the Pot programming sponsorship packages -Sold
2. Ask about our sports packages.
3. Ask about the Unforgettable Gala
Scale/Reach:
24/7 Asian and Pacific Islander English language general entertainment cable channel. ChimeTV airs on Charter Spectrum, currently in around 13 million households nationwide, with major audiences in Los Angeles, New York, and the Midwest Subscription Video on Demand (ChimeTV) chimetvplus.com. Subscription Video on Demand (Get GoldenTV)
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Golden Media delivers measurable audience impact through culturally authentic and purpose-driven campaigns that connect brands, communities, and creators across ChimeTV powered by GoldenTV, GoldenTV (via Xumo – Comcast), and Character Media. 1. National Restaurant Brand (CPG / QSR Category) * Objective: Drive brand affinity and in-store traffic among Asian American consumers through culturally relevant storytelling. * Activation: 4-week branded content integration across ChimeTV powered by GoldenTV, GoldenTV streaming (via Xumo – Comcast), and Character Media digital & social channels. 2. Global Automotive Brand (Luxury Tier) * Objective: Strengthen emotional connection and brand preference among multicultural consumers. * Activation: Custom content series and red-carpet integration during The Unforgettable Awards and Character Media editorial coverage. 3. Government / Public-Sector Campaign (Awareness Initiative) * Objective: Educate multicultural communities on public safety, domestic violence prevention, and transportation awareness. * Activation: 6-week culturally adapted PSA campaign across ChimeTV, GoldenTV, and Character Media digital and print, featuring in-language creative and community-focused storytelling.
Partnership and Sponsorship Opportunities Available:
1. ChimeTV powered by GoldenTV have a Programming sponsorship/partnership opportunities. * Align your brand with a growing demand for meaningful multicultural content across any one or all of our platforms— cable, OTT, dedicated streaming or even print. (See attached presentation slides at the end - Sponsorship packages and Stir the Pot packages that were Sold during Lunar New Year) 2. Character Media proudly presents the Unforgettable Gala. This black-tie event awards and commemorates Asian Pacific Islander celebrities, influencers and leaders who contributed to the arts, entertainment and culture. More than 700 API professionals and high-profile names gather at the Beverly Hilton for an unforgettable night to recognize the past year’s successes, and this year, the event will be broadcast for the first time ever! (See attached for the sponsorship packages)
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Network Entertainment, Restaurant, Retail, Travel/Hospitality
Partnerships with other media / publishers:
Golden Media partners with a range of leading media, broadcast, and streaming organizations to expand AAPI storytelling and advertiser reach, including: Comcast / Xumo TV – FAST and OTT distribution partner for GoldenTV, providing national streaming access and programmatic ad capabilities. Charter Communications / Spectrum TV – Cable distribution partner for ChimeTV powered by GoldenTV, available in 41 U.S. states. Roku, Fire TV, and Apple TV – Available device platforms where audiences can access GoldenTV through the Xumo app and other supported streaming environments. Character Media – Golden Media’s digital and print publishing division, producing cultural, lifestyle, and entertainment content for more than 30 years. Community and Event Partners – Collaborations with Variety, The Asian American Foundation (TAAF), and Gold House to promote cultural storytelling and social impact initiatives.