Member Participant

Colossus SSP, A Direct Digital Holdings company

Main Contact:

Barbara Burnett

8584722396

Mission Statement:

Colossus SSP is a Black-led supply-side platform for curated programmatic advertising and part of the DDH family of brands. DDH is the 9th Black-owned company to go public. Our mission is to enable brands and publishers of all sizes to reach, engage and build connections with general and multicultural audiences at scale. With over 200+ partners and 90K media buyers, our business is focused on creating a more equitable, effective digital marketing ecosystem while driving ROI for clients and publishers. We’re big enough to scale but small enough to care.

Unique Point of Difference:

Like all of DDH’s brands, Colossus SSP is committed to the success of our publishers and buyers. We work with publishers to provide them both the tools and knowledge they need to thrive in the market. And we take the time to understand the buyer’s goals and KPIs so that we can curate bespoke marketplaces for their campaigns.

Type of media company:

Digital, Video, Content Integration

Platforms currently used to enable programmatic advertising:

DV360, Yahoo!, Xandr, IponWeb, Outbrain, Zeta Global, Between Exchange, Viant, Beeswax, Ground Truth, Illumin

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

Gen Pop

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

We can provide upon demand as needed for upcoming campaigns as we consistently onboard new publishers. We will provide insight on marketplaces tailored for your campaign needs

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

we say we work with multiple data and measurement partners depending on client needs related to targeting and KPI. From contextual, geofencing, to audience targeting. Scope 3, Audigent, and in the process of adding Semcasting and Reklaim. Illuma potentially for brand safety expansion and contextual.

Partnership and Sponsorship Opportunities Available:

Curated marketplaces as well as sponsorships across the Momentum publishers