Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Our mission is to empower, inform, and entertain the U.S. Hispanic community with culturally relevant content, created by Hispanics, for Hispanics — serving a truly bicultural and bilingual audience.
Unique Point of Difference:
As part of Conocer Digital, Mundo Now is uniquely positioned to combine genuine, culturally grounded storytelling with a growing consumer data and engagement insights engine. Our team creates content in both English and Spanish that reflects real Hispanic experiences, not just translated headlines, so our audience trusts and engages with us at a deeper level. At the same time, we're
building the tools to understand how our readers interact across platforms, backed by an Emmy-award winning team, seasoned data, AI and identify product development teams, and a new framework. Our newly developed HispanIQ Audience Engagement Platform enables advertisers to not only reach, engage and convert audiences, but get access to considerably more performance data than provided by the walled gardens or our competitors.
Type of media company:
Digital, Video, Audio, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Magnite, GAM, Mediatradecraft Header/Bidder, Connatix, STN, Xandr, Pubmaitc, Index
Digital ad inventory where programmatically delivered advertisements are accepted:
https://mundonow.com/, Spanglish CTV FAST channel, https://www.elnuevoherald.com/, https://www.usmagazine.com/enespanol/
Focused segment:
Hispanic, Mixed Race, Multicultural
Percentage of Audience Reach by Segment:
Asian: 1%
Black: 5%
Hispanic: 78%
Mixed Race: 10%
Native-Indigenous: 1%
White Non-Hispanic: 3%
Other: 2%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Google Analytics, Meta Business Insights,
Percentage of audience that identifies as LGBTQ+:
11%
Percentage of audience that identifies as Veterans:
10%
Primary Gender Audience:
Female: 57%
Male: 43%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 5%
29-44 (Millennials): 41%
45-60 (Gen X): 26%
61+ (Boomers): 28%
Markets Where Media is Distributed:
National
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers:
Paramount, McClatchy, Spanglish CTV