Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Home for Asian Americans. To entertain, engage, and empower our community.
Unique Point of Difference:
Crossings TV is the first, largest, and longest-running Asian TV network in the U.S. The network serves authentic in-cultural television programming in seven Asian languages and English. Brands can leverage our extensive reach to tap into 60+ DMAs simultaneously or select desired local markets and language groups based on campaign needs. Translation and full production services are also provided for advertisers' convenience.
Type of media company:
Cable TV, Linear TV, Content Integration, Other_type_media_cia
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 95%
Black: 0%
Hispanic: 0%
Mixed Race: 5%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Estimation based on programming language and genre.
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 48%
Male: 48%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 5%
29-44 (Millennials): 15%
45-60 (Gen X): 40%
61+ (Boomers): 40%
Markets Where Media is Distributed:
Multiple/Regional Markets
Ownership:
Black
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Crossings TV is an African-American-owned television network serving the Asian American community. With in-language programming in seven different Asian languages, including Chinese, Filipino, Japanese, Korean, Hmong, South Asian, and Vietnamese, Crossings TV provides a home base for the Asian audience to seek comfort, empowerment, and a sense of belonging. The network can be watched in seven major markets, including Dallas, Houston, Washington DC, San Francisco, Los Angeles, Sacramento/Fresno, New York, Chicago, Seattle, and the Twin Cities. Advertisers have the option to deliver their ads to all seven markets simultaneously or create separate versions for selected markets. In addition, full English and Asian language video production services are offered for a comprehensive advertising solution. For more information, visit crossingstv.com.
Scale/Reach:
Crossings TV is not yet measured by third parties. We can provide estimated reach and impressions based on our footprint and the latest Census data.
Case Studies (download):
Measurement:
For the past 20 years, Crossings TV has been the trusted media partner for numerous governmental, non-profit, and commercial advertisers. We excel at conveying their messages to often overlooked and hard-to-reach Asian communities. Our dedication helps clients enhance brand awareness, seize valuable market opportunities, and foster meaningful engagement and actionable results.
Partnership and Sponsorship Opportunities Available:
Airtime Inventory reserved for this Growthfront *: 48 thousand x 30-second spots ($4 million worth) in 2026 for participating advertisers. Advertisers also have the opportunity to sponsor: · Top-rated Asian news and entertainment shows in 7 languages and English. · Customizable feature stories and interviews created for your products or services. · Special packages for Lunar New Year, AAPI Heritage Month, Mid-autumn Festival, Diwali, and many more Asian holidays and celebrations. · Mutli-media content on Crossings TV-owned digital platforms.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: