Member Participant

Cxmmunity Media

Main Contact:

Ryan Johnson

[email protected]

4437107755

Website:

cxm.co (consumer site)

Additional Websites:

cxmmunitymedia.co (agency site)

Mission Statement:

Amplifying multicultural creators and audiences through gaming and anime.

Unique Point of Difference:

Our unique point of difference is how we are leveraging brand and agency partners to create campaigns that lean into overlooked passions of multicultural audiences. Through digital and live experiences we are creating avenues for brands to authentically reach this audience in a growing industry.

Type of media company:

Digital, Video, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability

Platforms currently used to enable programmatic advertising:

We are currently leveraging cxm.co as our prime programmatic advertising offering.

Digital ad inventory where programmatically delivered advertisements are accepted:

https://cxm.co/

Focused segment:

Black

Percentage of Audience Reach by Segment:

Asian: 4%
Black: 90%
Hispanic: 2%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 4%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

first party data

Percentage of audience that identifies as LGBTQ+:

5%

Percentage of audience that identifies as Veterans:

2%

Primary Gender Audience:

Female: 45%
Male: 54%
Transgender: 0%
Non-Binary: 1%

Audience Reach by Age:

18-28 (Gen Z): 35%
29-44 (Millennials): 55%
45-60 (Gen X): 5%
61+ (Boomers): 5%

Markets Where Media is Distributed:

National

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/12/Updated.v22025-CXM-Overview.pdf

Our media kit is a general overview of our O&O properties as well as capabilities around creating one-off experiences for our partners. We also speak about our Foundation (501c3) and generally like to include a social impact layer to include in our campaigns.

https://www.cxmmunityfoundation.org/

Scale/Reach:

Currently our media and creator network reaches approximately 40M monthly users across social media, twitch, and youtube.

Sizzle Reel:

https://www.youtube.com/watch?v=du0Z5Qygoqo&t=2s

Case Studies (download):

Testimonials:

Measurement:

Directly we do not, but through our media partners we are able to provide measurement and reporting via platforms like: Comscore, Nielsen, Double Verify, Trade Desk, and Kochava.
We can guarantee secured ad inventory, improve ad performance against emerging audiences, and provide enhanced targeting to audiences that are interested in gaming, anime, music, sports, and cosplay.

Partnership and Sponsorship Opportunities Available:

Currently we have two partnership and sponsorship opportunities across the HBCU Esports League and The Kickback. The opportunities include: naming rights, livestream integration, concert integration, influencer campaigns, custom content, paid media, and experiential.

https://aimmgrowthfronts.com/wp-content/uploads/2024/11/INTERNALThe-Kickback-Overview-and-Partnership-Opportunities.pptx.pdf

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Social Impact & Community, Other

Relevant advertising categories:

Automotive, Alcohol, CPG, Electronics & Tech, Financial, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers:

BOMESI