Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Moving Black Forward
Unique Point of Difference:
For generations, EBONY’s mission has been to break barriers and elevate the richness of the Black experience, presenting the world through a distinctly Black perspective. Celebrating the excellence, dynamism, and inherent worth of Black culture.
With a renewed focus on “Moving Black Forward,” we underscore the significance of Black expression in shaping and advancing cultural narratives. EBONY empowers, inspires, and elevates the voices and stories that define Black identity. We harness the power of Black expression to foster pride and unity.
Rooted in a rich heritage, EBONY is a kaleidoscope of Black culture – reflective, colorful, and ever-evolving. We’re the lens that brings diverse perspectives into focus, showcasing the depth and vibrancy of Black life through authentic, impactful storytelling.
Type of media company:
Digital, Video, Audio, Print, Podcast, Content Integration
the Tradedesk
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
Black
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 70%
Hispanic: 10%
Mixed Race: 20%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Google Analytics
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 53%
Male: 47%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 20%
29-44 (Millennials): 40%
45-60 (Gen X): 30%
61+ (Boomers): 10%
Markets Where Media is Distributed:
National
Ownership:
Black, Women
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
For more than 78 years, EBONY has served as the leading voice of the Black American experience and is the most influential Black-owned media company in the world. Under new ownership and leadership, EBONY has grown into a multi-media entity, covering cultural news, entertainment, and lifestyle with a commitment to Move Black Forward with EBONY.com, EBONY Studios, and JET. EBONY continues to be the leading authority and anchor for all facets of Black culture, illuminating the Black perspective and serving as the ultimate curator for the past, present, and future of the Black and African American experience.
Scale/Reach:
Page views: 22MM Active users: 3.2MM IG: 1.3M FB: 1.4M X: 427.7K
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
EBONY collaborates with Kantar and Lucid to conduct brand lift studies, consistently achieving outstanding outcomes that showcase the effectiveness of our campaigns and reinforce our commitment to client satisfaction.
Partnership and Sponsorship Opportunities Available:
Digital, Custom Content, Pre-roll, Takeovers, Display, Rich Media, CTV, Social, Print
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, CPG, Electronics & Tech, Financial, Healthcare, Network Entertainment, Pharmaceutical, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: