Member Participant

equalpride

Main Contact:

Stuart Brockington

[email protected]

347-647-1976

Website:

https://www.equalpride.com

Additional Websites:

out.com pride.com advocate.com outtraveler.com advocatechannel.com hivplusmag.com

Mission Statement:

equalpride's mission statement:
equalpride for all.

Unique Point of Difference:

equalpride is the nation’s largest LGBTQ-owned media company, delivering growth audiences through cross-cultural reach powered by exclusive 1P data. Our ecosystem spans digital, social, programmatic, print, and experiential.

Equalpride is the official LGBTQ+ partner for Disney - significantly increasing reach and scale for our partners.

Social: equalpride represents the largest collection of LGBTQ+ social handles across all social platforms with 15 million fans and followers and 144M+ social reach.

equalpride Audience Extension (DIO or PMP): provides brands access to equalpride's high value LGBTQ+ audience at scale with display, OLV, and CTV programmatic activations.

Type of media company:

Digital, Video, Cable TV, Linear TV, Print, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs

Platforms currently used to enable programmatic advertising:

GAM
AdX

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

LGBTQ

Percentage of Audience Reach by Segment:

Asian: 20%
Black: 10%
Hispanic: 24%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 46%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Source: comScore Media Metrix, Plan Metrix Audience Profile, 2025

Percentage of audience that identifies as LGBTQ+:

99%

Percentage of audience that identifies as Veterans:

6%

Primary Gender Audience:

Female: 47%
Male: 53%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 26%
29-44 (Millennials): 40%
45-60 (Gen X): 14%
61+ (Boomers): 20%

Markets Where Media is Distributed:

National

Ownership:

LGBTQ

Certifications:

NGLCC: National LGBT Chamber of Commerce

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/12/ANA-equalpride-Presentation_compressed.pdf

Media Kits include:
Out Magazine/The Advocate Flipbook
Pride.com
Out Traveler
Health Plus Wellness
Advocate Channel

Scale/Reach:

equalpride is a community of 24MM LGBTQ+ people and allies. We reach more users per month than any other LGBTQ+ media brand, including: 8MM+ monthly unique users (Google Analytics) 15MM+ fans and followers on social media (All social platforms combined) 1.7MM+ print readership

Sizzle Reel:

Case Studies (download):

https://aimmgrowthfronts.com/wp-content/uploads/2024/01/equalpride_CaseStudies-2024.pdf

Testimonials:

Measurement:

equalpride uses GAM for measurement.
We guarantee ad impressions, social media impressions, and print rate base.

Partnership and Sponsorship Opportunities Available:

Strategic and Turnkey: - equalpride Owned and Operated + Open Web/Audience Extension (Digital Display and OLV) - Open Web/Audience Extension (OTT, CTV) - equalpride Owned and Operated (Print) Exclusive Disney Partnership Pride Awards Pride Sports The Advocates Advocate Channel Out Magazine's Pride Issue Party Pride 2025 Out100 Pride Pets Hear Me Out Podcast Holding Space Pride Today

https://aimmgrowthfronts.com/wp-content/uploads/2024/12/2025_equalpride-1.pdf

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Cultural Heritage & Identity, Family & Relationships, Social Impact & Community, Innovation & Technology, Other

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers:

Disney