Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
equalpride connects brands to LGBTQ+ growth audiences across content platforms, meeting them wherever they engage.
Unique Point of Difference:
equalpride is the nation’s largest LGBTQ-owned media company, delivering growth audiences through cross-cultural reach powered by exclusive 1P data. equalpride omnichannel activations include digital, social, OLV ,CTV, print and experiential partnerships.
equalpride is the #1 LGBTQ+ publisher across both digital and social audiences in Comscore, operating the largest LGBTQ+ social ecosystem with 200M monthly reach, 14M engagements, and 550M+ content views across nine brands and seven platforms.
equalpride Audience Extension (DIO or PMP): provides brands access to equalpride's high value LGBTQ+ audience at scale with display, OLV, and CTV programmatic activations. Open web and diverse owned, diverse targeted activations are available.
equalpride is the official LGBTQ+ content partner for Disney - significantly increasing reach and scale for equalpride created and produced content for our partners.
Type of media company:
Digital, Video, Cable TV, Linear TV, Print, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
GAM AdX
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
LGBTQ
Percentage of Audience Reach by Segment:
Asian: 20%
Black: 10%
Hispanic: 24%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 46%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Source: comScore Media Metrix, Plan Metrix Audience Profile, 2026
Percentage of audience that identifies as LGBTQ+:
99%
Percentage of audience that identifies as Veterans:
6%
Primary Gender Audience:
Female: 47%
Male: 53%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 26%
29-44 (Millennials): 40%
45-60 (Gen X): 14%
61+ (Boomers): 20%
Markets Where Media is Distributed:
National
Ownership:
LGBTQ
Certifications:
NGLCC: National LGBT Chamber of Commerce
Media Kit (download):
Media Kits include:
Out Magazine/The Advocate Flipbook
Pride.com
Out Traveler
Health Plus Wellness
Advocate Channel
Scale/Reach:
equalpride is a community of 24MM LGBTQ+ people and allies. We reach more users per month than any other LGBTQ+ media brand, including: 8MM+ monthly unique users (Google Analytics) 15MM+ fans and followers on social media (All social platforms combined) 1.7MM+ print readership
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Strategic and Turnkey: - equalpride Owned and Operated + Open Web/Audience Extension (Digital Display and OLV) - Open Web/Audience Extension (OTT, CTV) - equalpride Owned and Operated (Print) Exclusive Disney Partnership Pride Awards Pride Sports The Advocates Advocate Channel Out Magazine's Pride Issue Party Pride 2025 Out100 Pride Pets Hear Me Out Podcast Holding Space Pride Today
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers:
equalpride is the official LGBTQ+ partner for Disney.