Member Participant

Firefly Media House

Main Contact:

Sebastian Trujillo

3058017866

Website:

Mission Statement:

At Firefly, diversity is central to our mission. As a multicultural media company, we are committed to inclusivity, both within our organization and through the content we curate and distribute. We believe cultural identity is deeply connected to heritage, history, and family, shaping how we engage with the world.​

Unique Point of Difference:

Our goal is to be the leading provider for multicultural audiences, championing diversity and empowering local communities. We deliver high-quality content for underrepresented groups, challenging stereotypes and fostering meaningful connections through programming that speaks their language and reflects their unique experiences.

Type of media company:

Digital, Video, Cable TV, Linear TV, Content Integration

Platforms currently used to enable programmatic advertising:

Magnite, PubMatic, Kivi, AdTelligent, AWG, Xandr

Digital ad inventory where programmatically delivered advertisements are accepted:

URL1: : https://apps.apple.com/us/app/freetv/id1497757947
URL2: : https://us.lgappstv.com/main/tvapp/detail? appId=1020243&catCode1=&moreYn=N&cateYn=N&orderType=0&headerName=&appRankCode=&sellrUsrNo= URL3: : https://www.samsung.com/us/appstore/app.do?appId=G21126016964
URL4: : https://play.google.com/store/apps/details?id=com.ottoly.freetv
URL5: : https://channelstore.roku.com/details/586304/freetv
URL6: : https://play.google.com/store/apps/details?id=com.otty.androidtv
URL7: : https://www.freetv.com

Focused segment:

Hispanic

Ownership:

Hispanic, Women

Certifications:

MBE: Minority Business Enterprise, MWBE: Minority/Women-owned Business Enterprises

Scale/Reach:

Impressions/reach: FreeTV USA (O&O) 6M Imps FreeTV USA (Extended Network) 15B Imps FreeTV LATAM (O&O) 60M Imps FreeTV LATAM (Extended Network) 114B Imps Source: Google Ad Manager Metrics Roku Metrics Amagi Metrics Samsung Metrics Nielsen / Ibope

Testimonials:

Measurement:

Google Ad Manager Metrics Roku Metrics Amagi Metrics Samsung Metrics Nielsen / Ibope
Audience impressions by target demographic.

Partnership and Sponsorship Opportunities Available:

Curated content entitlements. Sponsored ad tech solutions. In app branded experiences.