Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
At Firefly, diversity is central to our mission. As a multicultural media company, we are committed to inclusivity, both within our organization and through the content we curate and distribute. We believe cultural identity is deeply connected to heritage, history, and family, shaping how we engage with the world.
Unique Point of Difference:
Our goal is to be the leading provider for multicultural audiences, championing diversity and empowering local communities. We deliver high-quality content for underrepresented groups, challenging stereotypes and fostering meaningful connections through programming that speaks their language and reflects their unique experiences.
Type of media company:
Digital, Video, Cable TV, Linear TV, Content Integration
Magnite, PubMatic, Kivi, AdTelligent, AWG, Xandr
Digital ad inventory where programmatically delivered advertisements are accepted:
URL1: : https://apps.apple.com/us/app/freetv/id1497757947 URL2: : https://us.lgappstv.com/main/tvapp/detail? appId=1020243&catCode1=&moreYn=N&cateYn=N&orderType=0&headerName=&appRankCode=&sellrUsrNo= URL3: : https://www.samsung.com/us/appstore/app.do?appId=G21126016964 URL4: : https://play.google.com/store/apps/details?id=com.ottoly.freetv URL5: : https://channelstore.roku.com/details/586304/freetv URL6: : https://play.google.com/store/apps/details?id=com.otty.androidtv URL7: : https://www.freetv.com
Focused segment:
Hispanic
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 0%
Hispanic: 100%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Ottera Analytics
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 50%
Male: 50%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 0%
29-44 (Millennials): 0%
45-60 (Gen X): 0%
61+ (Boomers): 0%
Markets Where Media is Distributed:
National
Ownership:
Hispanic, Women
Certifications:
MBE: Minority Business Enterprise, MWBE: Minority/Women-owned Business Enterprises
Media Kit (download):
Scale/Reach:
Impressions/reach: FreeTV USA (O&O) 6M Imps FreeTV USA (Extended Network) 15B Imps FreeTV LATAM (O&O) 60M Imps FreeTV LATAM (Extended Network) 114B Imps Source: Google Ad Manager Metrics Roku Metrics Amagi Metrics Samsung Metrics Nielsen / Ibope
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Curated content entitlements. Sponsored ad tech solutions. In app branded experiences.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, e-Commerce, Electronics & Tech, Financial, Insurance, Network Entertainment, Restaurant, Telecom, Travel/Hospitality
Partnerships with other media / publishers: