Member Participant

Fuse Media

Main Contact:

Amanda Crystal

973-255-0022

Additional Websites:

Mission Statement:

Fuse Media is a leading media company connecting brands with the next generation of influential consumers—the growth engine of America. We authentically reach this vibrant audience at scale across a comprehensive multiplatform portfolio, including CTV, social, branded content and linear TV.
As an NMSDC-certified company, we deliver impactful storytelling that resonates with today's inclusive consumers.

Unique Point of Difference:

We reach the growth engine of America (young multicultural adults) and can connect brands to them through:
• Our comprehensive CTV portfolio (O+O and Culture Collective)
• Premium content that connects brands with fresh voices (ProfitHub, Talent Network, Ignition)
• High-impact targeted solutions (interactive ads, shoppable media, turnkey graphic overlays)
• Audience targeting tools across direct and programmatic, transactional tools

Type of media company:

Digital, Video, Cable TV, Linear TV, Content Integration

Platforms currently used to enable programmatic advertising:
SSPs: Freewheel, Magnite, Pubmatic, Index Exchange and others. DSP: The Trade Desk, DV360, Yahoo and others.

Digital ad inventory where programmatically delivered advertisements are accepted:
https://www.fuse.tv https://www.youtube.com/fuse Fuse+ App Samsung TV Plus Roku Pluto Xumo Vizio LG and more!

Focused segment:

Black, Hispanic, Multicultural

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 26%
Hispanic: 24%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 41%
Other: 9%

Sources for Percentage of Audience Reach by Consumer Target Segment:

MRI Aug ’25 Cord Evolution – Doublebase, A18+ base; Fuse Media=(Fuse OR FM watched past 30 days) OR (Fuse streamed any program past 30 days) OR (Fuse+ watched past 12 mo) OR [all listed Fuse (& Culture Collective, excl. Q11) FAST Channels watched past 12 mo]. Race segments are mutually exclusive & non-Hispanic.

Percentage of audience that identifies as LGBTQ+:

7%

Percentage of audience that identifies as Veterans:

6%

Primary Gender Audience:

Female: 43%
Male: 57%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 31%
29-44 (Millennials): 34%
45-60 (Gen X): 22%
61+ (Boomers): 13%

Markets Where Media is Distributed:

National

Ownership:

Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Fuse Media delivers over 52mm+ monthly unique viewers across 30+ CTV channels.

Testimonials:

Measurement:

Syndicated Research Services (Comscore TV, MRI-Simmons), Cint, VAB, Suzy Survey Platform, Why-Q, Element Market Research, VAB, Pew Research. New data targeting and attribution products coming in 2025!
LINEAR (Fuse and FM): Comscore C3 Household Demos CTV: P2+ (audience targeting available through Freewheel Audience Manager and select 3P data providers)

Partnership and Sponsorship Opportunities Available:

- Convergent Linear, SVOD + FAST extended network buying - Direct and/or Programmatic Media Buying - Innovative Custom Ad Products + Tools - Integrated Solutions and Marketing Partnerships - Co-Production Opportunities - Short Form Branded Content Development - Robust Consumer + Social Marketing Amplification - Co-Branded Fan Experiences + Live Events - Research Collabs

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Cultural Heritage & Identity, Family & Relationships, Social Impact & Community, Innovation & Technology, Other

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers:

NGLmitu Culture Collective Partners - Lionsgate, Tastemade, TMB, Hartbeat