Carl Fremont

[email protected]

310-996-5800

https://www.gantic.com/

We're here to revolutionize multicultural digital advertising, focusing on inventory quality, innovation, performance, and guidance.

GANTIC's mission is to establish responsive, culturally focused, curated programmatic marketplaces that operate without reliance on cookies, adapt across multiple screens, and ensure privacy with protected data.

GANTIC's advanced contextual targeting and AI machine-learning solutions are augmented by two licensed predictive performance lifts: The Diverse Media Multiplier™ (DMM) and the Cultural Insights Impact Measure™ (CIIM), developed by The Cultural Inclusion Accelerator. Combined with MAVEN vetted diverse media suppliers, these features validate the Cultural Accelerator Marketplace (CAMP) and provide a unique value proposition and comprehensive approach to multicultural advertising.

We use brand and agency ambitions to custom-design CAMP multicultural marketing PMPs through two CAMP offerings.

Brand Goal: Support diverse suppliers and drive certified, accredited publisher growth.

GANTIC Solution:
CAMP Vetted Diverse Owned PMPs - Certified, accredited, diverse media owner inventory bundled, GANTIC custom designs CAMP Vetted Diverse Owned PMPs by channel.

Note: Vetting certification involves verifying the media organization's or publisher's ownership, management, and operational structure to ensure it meets specific brand-provided diversity criteria.

Brand Goal: Cultural Segment Reach, i.e., Black, Hispanic, Asian.

GANTIC Solution:
CAMP Cultural Reach PMPs - This option is laser-focused on performance within diverse audience viewership and includes endemic sites. We custom design CAMP Cultural Reach PMPs based on the brand's cultural and media requirements.

Licensed performance lifts:

-DMM measures the resonance (affinity and trust) and potential sales effectiveness (purchase intent) generated by each diverse owned &/or diverse targeted media publisher in relation to the average General Media resonance and effectiveness. CAMP's DMM scores guides the media planning and curation of each private marketplace to set up the campaign for success.

On average, DMM scores reflect significant lifts over general media:

+28-52% Lift Purchase Intent over general media
+38-56% Lift in Brand Trust over general media
+27-52% Lift Recommendation over general media
+27-49% Lift Gather Information over general media

-In combination with the optional Cultural Insights Impact Measure (CIIM), marketers can optimize the exponential effectiveness of the level of cultural relevancy in campaign assets with the potential effectiveness stemming from DMM’s content resonance/effectiveness scores. Marketers can effectively adjust assets and visuals to further drive programmatic performance.

Digital, 1

GANTIC can easily support your team and provide PMPs to your preferred platform, including
DV360, TTD, AdTheorent, Basis, and Yahoo.

Access 20+ SSP & activate CAMP on any DSP.

PMPs are available across Display, OLV, Native, and CTV channels.

Don't hesitate to contact Zevi Tilles at [email protected] for more information or to request a customized brand—or deal-specific programmatic DEAL ID sent to your DSP seat for activation.

Confidential—Before sending deals, we provide customers with a sample publisher list of up to 5% of the CAMP marketplace.

Multicultural

Women

WBENC: Women's Business Enterprise National Council

CAMP Marketplace impressions are verified by the Agency or Brand's DSP CAMP PMPs meet brand marketers' and trading teams' desire for monthly impressions, price efficiency, and performance; if you have specific goals, please provide them. If you are experiencing a challenge with PMP performance or scale, please get in touch with [email protected]

See Case Studies

Tier 1 Diverse Supplier - Managed Service is offered via Quigley-Simpson - IO