Member Participant

GANTIC

Main Contact:

Zevi Tilles

9142247950

Mission Statement:

We're here to revolutionize multicultural digital advertising with a focus on inventory quality, innovation, and service.

GANTIC's mission is to establish responsive, curated, culturally focused programmatic marketplaces aligned with brand KPIs – turnkey, seamless solutions that operate without reliance on cookies and adapt across multiple screens while ensuring privacy with protected data.

GANTIC's Cultural Accelerator Marketplace is backed by The Diverse Media Multiplier™ (DMM), which leverages a curated list of vetted, certified, diverse-owned publishers to address the needs and specific requirements of brands seeking reliable, brand-safe inventory underpinned by robust first-and third-party response behavior data. We create CAMP PMPs to meet or exceed the KPI goals set by brands. Our programmatic marketplaces feature hundreds of DMM-scored, diverse-owned publishers and provide certified, diverse-owned scale across Display, OLV, Native, and CTV.

Note: Vetting certification involves verifying the ownership, management, and operational structure of the media organization or publisher to ensure it meets specific brand provided diversity criteria.

Unique Point of Difference:

CAMP's unique value proposition stems from our comprehensive approach to multicultural advertising. CAMP aligns service, performance, inventory quality, certification vetting, and scale, solving the biggest challenges in the programmatic multicultural media marketplace.

Gantic's approach includes advanced contextual targeting and AI machine learning solutions augmented by two licensed predictive performance lifts: The Diverse Media Multiplier™ (DMM) and the Cultural Insights Impact Measure™ (CIIM), developed by The Cultural Inclusion Accelerator.

-DMM measures the potential lift in affinity, trust, and possible sales generated by DMM-scored diverse-owned media publishers. CAMP's DMM publisher list provides marketers with the optimal programmatic multicultural media planning to set up for success.

DMM publisher list:
+38-56% Lift Purchase Intent
+27-52% Lift Recommendation
+27-49% Lift Gather Information

-CIIM is a metric that identifies the impact and effectiveness of cultural insights in ads and how these can potentially affect sales lift. GANTIC creative services support your ambitions to reversion assets. Marketers can effectively adjust messages and visuals to drive programmatic performance.

Type of media company:

Digital, 1

Platforms currently used to enable programmatic advertising:

GANTIC can easily support your team and provide PMPs to your preferred platform, including
DV360, TTD, AdTheorant, Basis, and Yahoo. Activate CAMP on any DSP.

PMPs are available across Display, OLV, Native, and CTV channels.

Don't hesitate to contact Zevi Tilles at [email protected] for more information or to request a customized brand—or deal-specific programmatic DEAL ID sent to your DSP seat for activation.

Digital ad inventory where programmatically delivered advertisements are accepted:

Confidential—Before sending deals, we provide customers with a sample publisher list of up to 5% of the CAMP marketplace.

Focused segment:

Multicultural

Ownership:

Women

Certifications:

WBENC: Women's Business Enterprise National Council

Scale/Reach:

CAMP Marketplace impressions are verified by the Agency or Brand's DSP CAMP PMPs meet brand marketers' and trading teams' desire for monthly impressions, price efficiency, and performance; if you have specific goals, please provide them. If you are experiencing a challenge with PMP performance or scale, please get in touch with [email protected]

Sizzle Reel:

Testimonials:

Measurement:

Measurement and verification supported via DSP of preference

See Case Studies DMM Diverse Media Multiplier

Partnership and Sponsorship Opportunities Available: