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Mission Statement:
We're here to revolutionize multicultural digital advertising, focusing on inventory quality, innovation, performance, and guidance.
GANTIC's mission is to establish responsive, culturally focused, curated programmatic marketplaces that operate without reliance on cookies, adapt across multiple screens, and ensure privacy with protected data.
Unique Point of Difference:
GANTIC's advanced contextual targeting and AI machine-learning solutions are augmented by two licensed predictive performance lifts: The Diverse Media Multiplier™ (DMM) and the Cultural Insights Impact Measure™ (CIIM), developed by The Cultural Inclusion Accelerator. Combined with MAVEN vetted diverse media suppliers, these features validate the Cultural Accelerator Marketplace (CAMP) and provide a unique value proposition and comprehensive approach to multicultural advertising.
We use brand and agency ambitions to custom-design CAMP multicultural marketing PMPs through two CAMP offerings.
Brand Goal: Support diverse suppliers and drive certified, accredited publisher growth.
GANTIC Solution:
CAMP Vetted Diverse Owned PMPs - Certified, accredited, diverse media owner inventory bundled, GANTIC custom designs CAMP Vetted Diverse Owned PMPs by channel.
Note: Vetting certification involves verifying the media organization's or publisher's ownership, management, and operational structure to ensure it meets specific brand-provided diversity criteria.
Brand Goal: Cultural Segment Reach, i.e., Black, Hispanic, Asian.
GANTIC Solution:
CAMP Cultural Reach PMPs - This option is laser-focused on performance within diverse audience viewership and includes endemic sites. We custom design CAMP Cultural Reach PMPs based on the brand's cultural and media requirements.
Licensed performance lifts:
-DMM measures the resonance (affinity and trust) and potential sales effectiveness (purchase intent) generated by each diverse owned &/or diverse targeted media publisher in relation to the average General Media resonance and effectiveness. CAMP's DMM scores guides the media planning and curation of each private marketplace to set up the campaign for success.
On average, DMM scores reflect significant lifts over general media:
+28-52% Lift Purchase Intent over general media
+38-56% Lift in Brand Trust over general media
+27-52% Lift Recommendation over general media
+27-49% Lift Gather Information over general media
-In combination with the optional Cultural Insights Impact Measure (CIIM), marketers can optimize the exponential effectiveness of the level of cultural relevancy in campaign assets with the potential effectiveness stemming from DMM’s content resonance/effectiveness scores. Marketers can effectively adjust assets and visuals to further drive programmatic performance.
Type of media company:
Digital, Video, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
GANTIC can easily support your team and provide PMPs to your all major DSPs, including DV360, TTD, AdTheorent, Basis, and Yahoo. Access 20+ SSP & activate CAMP on any DSP. PMPs are available across Display, OLV, Native, and CTV channels. Don't hesitate to contact Brett Middleton for more information at [email protected] or to request a customized brand—or deal-specific programmatic DEAL ID sent to your DSP seat for activation.
Digital ad inventory where programmatically delivered advertisements are accepted:
Confidential—Before sending deals, we provide customers with a sample publisher list of up to 10% of the CAMP marketplace.
Focused segment:
Multicultural
Percentage of Audience Reach by Segment:
Asian: 10%
Black: 20%
Hispanic: 25%
Mixed Race: 13%
Native-Indigenous: 2%
White Non-Hispanic: 30%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Publisher ownership and audience trends
Percentage of audience that identifies as LGBTQ+:
15%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 55%
Male: 43%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 30%
29-44 (Millennials): 30%
45-60 (Gen X): 25%
61+ (Boomers): 15%
Markets Where Media is Distributed:
National
Ownership:
Women
Certifications:
WBENC: Women's Business Enterprise National Council
Media Kit (download):
Scale/Reach:
CAMP Marketplace impressions are verified by the Agency or Brand's DSP CAMP PMPs meet brand marketers' and trading teams' desire for monthly impressions, price efficiency, and performance; if you have specific goals, please provide them. If you are experiencing a challenge with PMP performance or scale, please get in touch with [email protected]
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
See Case Studies
Partnership and Sponsorship Opportunities Available:
Tier 1 Diverse Supplier - Managed Service is offered via Quigley-Simpson - IO
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Healthcare, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: