Member Participant

Gear Patrol

Main Contact:

Michael Bailey

2019837475

Mission Statement:

Gear Patrol is an award-winning lifestyle publication covering products and the stories that surround them. We believe
products have the power to change the way we work and live. Since 2007, we've spent every day curating the best
products, testing them and contextualizing them through storytelling and inspiring design. We call this Product
Journalism. We're building the definitive digital resource of product recommendations across our growing reach of site, social, email, and video audiences.

Unique Point of Difference:

Gear Patrol is dedicated to informing today's generation of consumers about the best products to pursue their lives.
Products don't just fill the empty spaces in our homes. We believe products have the power to enrich and empower the
lives of both discerning enthusiasts and everyday consumers. We aim to share fresh perspectives on products. Moreover, we cater to enthusiasts of all stripes. The best products, and thus recommendations, are empathetic — not exclusive. Products and culture are always changing. As a leading source for product discovery, we inform and inspire consumers to make decisions that propel them forward.

Type of media company:

Digital, Content Integration

Platforms currently used to enable programmatic advertising:

We run programmatic through GAM and can connect to all other major DSPs via our SSP integrations (Index Exchange, Adx, TripleLift, Magnite (Rubicon), OpenX.

Digital ad inventory where programmatically delivered advertisements are accepted:

GearPatrol.com for Display, Online Video

Focused segment:

Gen Pop

Ownership:

Asian

Certifications:

MBE: Minority Business Enterprise

Scale/Reach:

Monthly highs of 9.5M page views, 4.5M uniques Source: Google Analytics, Parse.ly Content Analytics

Case Studies (download):

Testimonials:

Measurement:

Yes, Kantar (per campaign basis)

Partnership and Sponsorship Opportunities Available: