Member Participant

Givsly

Main Contact:

Natasha Snowdon

[email protected]

9495256247

Website:

https://www.givsly.com/

Additional Websites:

Mission Statement:

Givsly's mission is to align brand values with customer beliefs to drive positive impact for their business and the world

Unique Point of Difference:

Givsly is a Responsible Media Solution. Our High Impact offering (OLV, CTV and display) aligns brand values and consumer values, addressing a key consideration in how consumer's choose brands today. Givsly's values-based strategies drive higher campaign performance, as more and more consumers are looking to purchase from brands that share their values. We partner with nearly 500 nonprofits and focus on values like mental health, sustainability, animal welfare, food insecurity, housing instability and many others.

Our strategies are especially effective for brands looking to drive build their reputation with gen z, millenials, and multicultural audiences. Givsly also advances these values, as Givsly donates 5% of the gross media spend to a relevant nonprofit of the brand's choice.

Type of media company:

Digital

Platforms currently used to enable programmatic advertising:

Givsly is DSP agnostic and has partnerships with most SSPs (OpenX, Pubmatic, Magnite, Xandr and Equativ)

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

Customizable, Gen Pop

Percentage of Audience Reach by Segment:

Asian: %
Black: %
Hispanic: %
Mixed Race: %
Native-Indigenous: %
White Non-Hispanic: %
Other: %

Sources for Percentage of Audience Reach by Consumer Target Segment:

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: %
Male: %
Transgender: %
Non-Binary: %

Audience Reach by Age:

18-28 (Gen Z): %
29-44 (Millennials): %
45-60 (Gen X): %
61+ (Boomers): %

Markets Where Media is Distributed:

Ownership:

LGBTQ

Certifications:

NGLCC: National LGBT Chamber of Commerce

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/07/Meet-Givsly_QSR.pdf

Givsly is industry agnostic and partners with brands across multiple categories that are values-driven. Leading categories include QSR, CPG, Financial Services, Alcohol, Pharma/Healthcare.

Scale/Reach:

Reach varies by SSP partner, below are estimates: Pubmatic: ~above 90% OpenX: ~85-90% Magnite: ~90-95%

Sizzle Reel:

https://www.youtube.com/watch?v=hYBkWlFVLUM

Case Studies (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/07/Givsly-Case-Studies_Blind-copy.pdf

Testimonials:

Measurement:

Above a $250k investment, Givsly will provide a brand lift study as added value from a measurement partner of the brand's choice. Adelaide, Kantar, Disqo and In-Market.
While not guaranteed, Givsly's values-based strategies are proven performers in driving: Up to 4x the lift in brand recall  Up to 18% increases in VCRs Up to 15% increase in attention metrics

Please reach out to [email protected] to review the lift studies.

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Relevant advertising categories:

Partnerships with other media / publishers: