Member Participant

Hero Media Inc

Main Contact:

Leonard E. Burnett, Jr.

6462864470

Mission Statement:

HERO MEDIA is building the media company of the future. We are a hybrid model that combines data powered media solutions that optimize performance outcomes against all audiences, with direct access to unique publishers and programming to help your brand make an impact beyond spots and dots. HERO MEDIA strength is in its flexibility. We offer brands and agencies a one stop solution that includes direct media buying opportunities with premium publishers, breakthrough programmatic marketing technology, access to original programming, events, and creators.

Unique Point of Difference:

HERO MEDIA, INC. stands out as a unique and innovative force in the media industry for several reasons:

1. Diverse and Inclusive Focus
HERO MEDIA, INC. prioritizes diverse-owned media and culturally rich storytelling, bridging the gap between underrepresented communities and mainstream advertisers. This commitment ensures that campaigns resonate with diverse audiences while delivering measurable impact for clients.

2. Integrated Solutions and Event Expertise
The company excels in combining traditional media with experiential marketing, offering integrated solutions that include branded content, programmatic media, and high-profile tentpole events like Blackweek, UPTOWN Vineyard, HERO @Cannes and the UPTOWN Polo Classic. These events not only boost brand awareness but also create unique platforms for client engagement and cultural celebration.

3. Cutting-Edge Technology: HERO One DSP
HERO MEDIA’s self-service DSP platform, HERO One, provides agencies and brands with scalable, programmatic advertising solutions. Its late-2024 launch positions the company at the forefront of digital advertising. Plea

Type of media company:

Digital, Video, Audio, Cable TV, Linear TV, Podcast, Content Integration

Platforms currently used to enable programmatic advertising:

Hero Media offer our PMP which includes over 200 sites through TTD, DV360, PubMatic, Xander and others. We also have our own Self Service DSP, HERO One which provides our partners the opportunity to purchase programmatic across display, OLV, and CTV.

Digital ad inventory where programmatically delivered advertisements are accepted:

We have over 300 plus sitess, Apps, and CTV platforms. List can be provided upon request.

Focused segment:

Black

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

We reach over 70% of the US population with our HERO ONE DSP

Case Studies (download):

Testimonials:

Measurement:

Yes, IAS, Double Verify and Moat.
1. Viewability Guarantees 2. Audience Delivery Guarantees 3. Completion Rate Guarantees 4. Brand Safety and Suitability Guarantees 5. Fraud Protection Guarantees 6. Impressions or Click Delivery Guarantees 7. ROI or Performance-Based Guarantees 8. Engagement Guarantees 9. Cross-Platform Reach Guarantees 10.Custom Guarantees

PDF deck available upon request.

Partnership and Sponsorship Opportunities Available:

UPTOWN HONORS-Continuing its tradition of honoring and recognizing the achievements of African Americans, Uptown Honors Hollywood will host its annual exclusive red-carpet event the week of the Oscars in March 2025, celebrating Black Hollywood's shining stars. UPTOWN POLO CLASSIC- UPTOWN Polo Classic Weekend, May 23-25, 2025, at the Congressional Polo Club in Potomac, MD, promises a star-studded experience hosted by UPTOWN Magazine. This exclusive event will draw celebrities, influencers, and affluent guests for golf outings, private receptions, live performances, polo matches, and a luxury fashion showcase. See the attached sponsorship deck for details. HERO@CANNES- Hero Media touches down in Cannes to bring together industry leaders and creators for the Heroes of Media Awards Dinner. The event focuses on celebrating diverse executives, founders and entrepreneurs, that are at the forefront of pushing the boundaries of Black and diverse-owned media forward. UPTOWN HOUSE MARTHA'S VINEYARD- Uptown will host the Summer Soirée on Martha’s Vineyard during the third week in August. Approximately 800 celebrities, influencers, community leaders, taste makers and media will gather for what has become UPTOWN’s signature event on Martha’s Vineyard. Guests will enjoy passed hor dourves and specialty cocktails during the must-attend event of the season. BLACWEEK- Blackweek, held in October in NYC, is an Economic Forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, founders, executives, and creators and their creative impact on global culture.