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Mission Statement:
PrismaIQ is a culture-centered intelligence company that uses contextual AI to help brands reach culture-driven, hard-to-find, and
multicultural audiences others overlook, delivering precision, nuance, and scale in a way traditional targeting can’t.
We believe culture is layered, dynamic, and far richer than traditional multicultural labels. Understanding people requires intelligence that sees identities, passions, languages, and communities in all their nuance.
Unique Point of Difference:
We read the full environment around content and translate cultural signals into audience opportunities that actually make sense.
We exist for marketers who want to move beyond collapsing ID systems and simplistic audience buckets. Our approach sees culture as it really is: layered, dynamic, and shaped by identities, passions, languages, and communities that don’t fit inside a demographic label.
Built by people who care about accuracy and respect, we’re smart in how we think, approachable in how we partner, and serious about the data, not ourselves.
PrismaIQ is intelligence with a human edge, made for a world where culture moves fast and brands need tools that can keep up.
-Agentic Identity curated for a brand's purpose and message
-A single source of incremental reach
-Integrated with all major DSPs.
-Unique inventory that emphasizes community-based contextual impressions
-Proprietary Placements
Type of media company:
Digital, Video, Audio, Podcast, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs, Other_type_media_cia
ADx, Pubmatic, Xandr, Direct Integrations
Digital ad inventory where programmatically delivered advertisements are accepted:
collider.com screenrant.com movieweb.com cbr.com thethings.com gamerant.com thegamer.com dualshockers.com hardcoregamer.com opencritic.com hotcars.com topspeed.com carbuzz.com thetravel.com givemesport.com footballfancast.com essentiallysports.com thesportster.com therichest.com backyardboss.net pocket-lint.com androidpolice.com howtogeek.com makeuseof.com secondsout.com rotowire.com racefans.net firstsportz.com
Focused segment:
Multicultural
Percentage of Audience Reach by Segment:
Asian: 9%
Black: 19%
Hispanic: 39%
Mixed Race: 0%
Native-Indigenous: 4%
White Non-Hispanic: 29%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Proprietary data and Comscore
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 55%
Male: 45%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 24%
29-44 (Millennials): 30%
45-60 (Gen X): 22%
61+ (Boomers): 24%
Markets Where Media is Distributed:
National
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
46M US Hispanics Comscore uniques in our Publisher Network; Leveraging our proprietary platform PrismaIQ we can reach more than 60M uniques with contextual placements.
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
We can add on lift studies with Cint to buys that meet impression minimums. Cint can cover both traditional digital impressions as well as social media.
Partnership and Sponsorship Opportunities Available:
Sports and Soccer Sponsorships
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: