Member Participant

PRISMAIQ

Main Contact:

Michelle Savoy

(602) 677-7571

Mission Statement:

PRISMA COMMUNICATIONS is a minority-owned media and audience platform dedicated to helping brands effectively engage multicultural audiences across digital, social and streaming.

Our mission is to be the single source of incremental reach for your brand’s multicultural campaigns by ensuring all impressions reach authentic diverse consumers with precision and smart technology.

Unique Point of Difference:

Our proprietary data and market graph, PrismaIQ is powered by cutting edge AI technology to create impactful multicultural audience profiles and segmentation with your brand’s needs and objectives in mind. We consistently deliver curated private marketplaces (PMPs) and publisher network solutions that ensure your message reaches targeted demographics in trusted, brand-safe environments.

PrismaIQ Intelligent Deals and Intelligent PMPs leverage the complete, daily behavior spectrum of multicultural audiences across the web and CTV, delivering the right inventory to exceed the buyers goals. Every impression is curated by collecting predictive
signals in real-time across a cross-section of O&O inventory.

-A single source of incremental reach
-Integrated with all major DSPs.
-Unique inventory that emphasizes community-based local impressions.
-Proprietary Placements
-10k validated publishers; 100B touchpoints

Type of media company:

Digital, Video, Audio, Content Integration

Platforms currently used to enable programmatic advertising:

ADx, Pubmatic, Xandr, Direct Integrations

Digital ad inventory where programmatically delivered advertisements are accepted:

collider.com
screenrant.com
movieweb.com
cbr.com
thethings.com
gamerant.com
thegamer.com
dualshockers.com
hardcoregamer.com
opencritic.com
hotcars.com
topspeed.com
carbuzz.com
thetravel.com
givemesport.com
footballfancast.com
essentiallysports.com
thesportster.com
therichest.com
backyardboss.net
pocket-lint.com
androidpolice.com
howtogeek.com
makeuseof.com
secondsout.com
rotowire.com
racefans.net
firstsportz.com

Focused segment:

Hispanic

Ownership:

Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

46M US Hispanics Comscore uniques in our Publisher Network; Leveraging our proprietary platform PrismaIQ we can reach more than 60M uniques with contextual placements.

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

Nielsen DAR, IQUVIA, IAB, Double Verify, IAS (viewability)
We can work with viewability and brand safety guarantees set by the client.

We can add on lift studies with Cint to buys that meet impression minimums. Cint can cover both traditional digital impressions as well as social media.

Partnership and Sponsorship Opportunities Available:

Sports and Soccer Sponsorships