Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
WMG is a CULTURE FIRST agency that celebrates the Global Black Diaspora with a speciality in reaching WIWA (West Indian/West African), Latine, Francophone & African-American audiences through digital, social & cultural intelligence.
Unique Point of Difference:
Unique Point of Difference
WMG is the go-to agency for brands seeking to authentically connect with niche multicultural audiences. Our expertise lies in leveraging cultural and community insights to inform digital strategy, production, placement, and execution.
Areas of Expertise
We specialize in the following communities:
WIWA (West Indian/West African)
Afro-Latine
Francophone
African-American
What Sets Us Apart
Our unique blend of cultural intelligence, community expertise, and marketing savvy enables us to:
Develop targeted media strategies that resonate with multicultural audiences
Produce high-performing digital + social campaigns that authentically represents underrepresented communities in the marketplace
Execute award-winning campaigns that drive engagement, conversion & ROI
By partnering with WMG, brands can tap into our expertise and connect with diverse audiences in a meaningful & impactful way
*WMG can extend reach & impact of campaigns through brand partnerships from in network/affiliate sites
Type of media company:
Digital, Print, Content Integration, Media_or_agency_with_proven_creator_capability, Other_type_media_cia
Focused segment:
Black
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 51%
Hispanic: 32%
Mixed Race: 10%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 7%
Sources for Percentage of Audience Reach by Consumer Target Segment:
The audience reach percentages are sourced directly from Meta (Facebook/Instagram) and Google (YouTube, Search, Display) native advertising platforms.
Specifically:
Meta Ads Manager / Meta Business Suite provides estimated and actual reach by age, gender, geography, and interest-based segments based on Meta’s first-party user data and campaign delivery results.
Google Ads (Audience Planner, Demographics & Audience Reports) provides reach and impression distribution across demographic, affinity, and in-market segments, informed by Google’s search, YouTube viewing, and browsing signals.
The percentages reflect:
Estimated reachable audience during campaign planning, and/or
Actual delivered reach and impressions once campaigns are live, broken down by target segment.
All figures are calculated using platform-reported data (e.g., segment reach divided by total campaign reach) and are standard, industry-accepted metrics used by media planners and advertisers.
Percentage of audience that identifies as LGBTQ+:
7%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 54%
Male: 36%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 27%
29-44 (Millennials): 43%
45-60 (Gen X): 19%
61+ (Boomers): 11%
Markets Where Media is Distributed:
National
Ownership:
Black, Women
Certifications:
MWBE: Minority/Women-owned Business Enterprises
Media Kit (download):
Scale/Reach:
IAC/WMG's Multicultural Reach 46MM+: Our extensive reach spans across various multicultural audiences Geotargeting Capabilities: We precisely target specific demographics across key markets to ensure maximum impact + ROI Overdelivery Across Key Demos: Our expertise guarantees that we consistently exceed expectations across critical demographics
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Digital, Paid Social, Branded Sponsorships/Takeovers, Custom Content, Digital/Social
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Pharmaceutical, Restaurant, Retail, Travel/Hospitality
Partnerships with other media / publishers: