Member Participant
Main Contact:
Website:
Mission Statement:
We are a specialized Out-of-Home (OOH) placement company, offering innovative solutions through partnerships with women-owned, Black, Latina, and LGBTQ OOH companies. We provide advertisers with impactful national and international campaigns, meeting both your supplier diversity goals & your broader marketing needs with unmatched coverage.
Unique Point of Difference:
In-Color Media Group provides a unique Supplier Diversity Out-of-Home (OOH) Network for advertisers. A report from the Association of National Advertisers (ANA) has found that 69% of their members have a supplier diversity strategy in place for their marketing and advertising. However, ANA reports that identifying diverse suppliers represents a significant challenge for marketers. In-Color Media Group delivers a one-of-a-kind out-of-home channel that resolves the common challenge of finding diverse media suppliers. Our OOH network allows advertisers to work with women and minority-owned companies, earning both Tier 1 and Tier 2 credits for their campaigns across the U.S. and around the globe.
Type of media company:
1
Focused segment:
Gen Pop
Ownership:
Black, LGBTQ, Women
Certifications:
WBENC: Women's Business Enterprise National Council
Media Kit (download):
Our company represents Out-of-Home (OOH) advertising in practically every market across the United States where outdoor advertising exists. In addition, we can address your OOH needs globally, covering the Americas, Europe, Asia, Oceania, and the Middle East.
Scale/Reach:
4.8b impressions per week (based on Digital Outdoor Advertising and ICU Art measured inventory across the U.S.)
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available: