Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Influential powered by Captiv8 bridges the gap between brands and growth audiences. It provides seamless strategy and execution by connecting brands with the right creator, to deliver the right message to the right audience.
With access to millions of multicultural creators in the technology, Influential powered by Captiv8 is laser focused on outcomes that impact a brand’s bottom line.
Unique Point of Difference:
Influential powered by Captiv8 is the world’s largest creator marketing company by revenue and the only partner recognized as both a preferred and API partner by every major social media platform. Powered by advanced AI, data, and human expertise, we connect brands with creators to drive measurable ROI and meaningful business outcomes.
Multicultural marketing is a core strength. Multicultural creators produce authentic, culturally relevant content that captures attention, builds trust, and fosters genuine connections—translating into impactful brand experiences and measurable growth. Today, 90% of our campaigns include at least one multicultural creator, and 57% are majority diverse. We execute multicultural campaigns across all segments for leading global brand partners.
Type of media company:
Media_or_agency_with_proven_creator_capability
Focused segment:
Asian, Black, Hispanic, Mixed Race, LGBTQ, Native/Indigenous, White Non-Hispanic, People with Disabilities, Multicultural, Customizable, Gen Pop
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 100%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Influencer marketing does not have a fixed audience. We work with creators and audiences across each of the target segments. To answer this question, we pulled US population wide census data as a proxy.
Percentage of audience that identifies as LGBTQ+:
9.3%
Percentage of audience that identifies as Veterans:
6%
Primary Gender Audience:
Female: 48%
Male: 48%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 21%
29-44 (Millennials): 22%
45-60 (Gen X): 19%
61+ (Boomers): 23%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
Other
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers:
TikTok, Meta, Snapchat, YouTube