Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Intertrend Media is the largest Asian American–focused media planning and buying organization in North America. Powered by IntertrendIQ, we turn cultural insight into actionable strategy, precision programmatic activation through PMP deals, and measurable performance.
Founded in 1991, Intertrend partners with leading brands to reach Asian American audiences nationally and in key growth markets across English, Chinese, Vietnamese, Korean, and more. Our expertise spans cross-platform media and creator and influencer marketing, enabling culturally authentic connections that resonate and perform.
We deliver culture-first strategy, data-driven and cross-platform activation, creator-led storytelling, and transparent measurement, ensuring every media dollar works harder and smarter.
Unique Point of Difference:
- Navigates a Fragmented Asian Media Landscape
- Bridges Global Asian Media With U.S. Market Standards
- Delivers Stronger Buying Power and Added Value
- Activates Authentic, Minority-Owned Asian Media and Content Creators/Influencers
Type of media company:
Digital, Video, Audio, Radio, Cable TV, Linear TV, Print, Terrestrial Audio, Podcast, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
We are DSP-agnostic and select platforms based on client objectives, audience strategy, inventory needs, and measurement requirements. While DV360 is our primary DSP, our team is highly experienced across all major platforms, including The Trade Desk and Amazon DSP. We routinely activate programmatic media across open exchange, PMP, and direct programmatic environments, and are fluent in platform-specific capabilities related to audience activation, brand safety, optimization, and measurement. This flexibility allows us to deliver the most effective and efficient outcomes for each campaign.
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 80%
Black: 0%
Hispanic: 0%
Mixed Race: 10%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 10%
Sources for Percentage of Audience Reach by Consumer Target Segment:
App Science and Nielsen One are the two main targeting data partners but we also opt in different partners depending on client's preference or existing approach
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 0%
Male: 0%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 30%
29-44 (Millennials): 30%
45-60 (Gen X): 30%
61+ (Boomers): 10%
Markets Where Media is Distributed:
National
Ownership:
Black, Women
Certifications:
NMSDC: National Minority Supplier Development Council, WBENC: Women's Business Enterprise National Council
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: