LEVEL - Media GrowthFronts

Member Participant

LEVEL

Main Contact:

Jermaine Hall

[email protected]

(917) 957-7557

Website:

https://www.levelman.com/

Additional Websites:

www.levelman.com

Mission Statement:

LEVEL serves as a respite for a niche audience of Black men ages 25+. Going beyond the superficial, we create content on the topics that provide men tools to live their best life.

Unique Point of Difference:

LEVEL is a 360° media property that lives on every platform where Black men 25+ congregate. Our programming meet Black men where they are and provide the tools needed for them to enrich their lives as it relates to fatherhood, financial literacy, mental health, health and wellness, and sex and relationships.

Type of media company:

Digital, Print, Content Integration, Media_or_agency_with_proven_creator_capability

Platforms currently used to enable programmatic advertising:
Primary SSP are Google ADX and Magnite but work with most major SSPs.

Digital ad inventory where programmatically delivered advertisements are accepted:
www.levelman.com

Focused segment:

Black

Percentage of Audience Reach by Segment:

Asian: 0.5%
Black: 83%
Hispanic: 7%
Mixed Race: 0.5%
Native-Indigenous: 0%
White Non-Hispanic: 9%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Google Analytics

Percentage of audience that identifies as LGBTQ+:

Percentage of audience that identifies as Veterans:

Primary Gender Audience:

Female: 17%
Male: 83%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 13%
29-44 (Millennials): 44%
45-60 (Gen X): 36%
61+ (Boomers): 7%