Member Participant
Main Contact:
Website:
Mission Statement:
To deliver diverse programming that celebrates the traditions, values, growth, and achievements of Vietnamese-Americans. Our goal is to preserve and pass on the rich Vietnamese culture and heritage to future generations. Little Saigon TV remains the leading Vietnamese-language television network in the United States, committed to serving and empowering the community.
Unique Point of Difference:
Little Saigon TV (LSTV) stands apart as a premier Vietnamese-language network with over 60% of its daily content organically produced, focusing on the vibrant lifestyle and culture of Vietnamese Americans. Our team combines deep expertise in Vietnamese consumer behavior with advanced production capabilities, offering tailored infomercials, commercials, and culturally resonant programming.
LSTV delivers a mix of compelling content, including news, documentaries, and features that connect Vietnamese communities across the U.S. Signature annual cultural events.
Through our unique programming and industry expertise, LSTV not only celebrates Vietnamese heritage but also bridges generations and regions, making us a trusted leader in Vietnamese-language television and advertising in the United States.
Type of media company:
Digital, Video, Print
Reset Digital Inc.
LittlesaigonTV.com (Display and OLV), Little Saigon TV across iOS/Android, Roku TV, FireTV, Apple TV, Android TV, and Samsung (more to come)
Focused segment:
Asian
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Little Saigon TV provides video production services for filming and editing. To connect with Vietnamese American viewers with cultural authenticity, we provide translation & localization services, subtitles, voice-over, dubbing, and captioning. We are in the process of broadcasting coverage in Houston, Texas.
Scale/Reach:
We are looking for an opportunity to work with the brand(s).
Sizzle Reel:
Case Studies (download):
Measurement:
We are looking for an opportunity to work with the brand(s).
Partnership and Sponsorship Opportunities Available:
Little Saigon TV (LSTV) programming focuses on News and produces many documentaries on Vietnamese Americans' lifestyles and businesses across the US, allowing us to network with other Vietnamese communities across the US. Along with advertising, LSTV has expert knowledge of the Vietnamese consumer market and has the capability to produce content and commercials specifically for the Vietnamese American demographic. In addition, LSTV is also the leading host and co-hosts many community cultural festivals and events with live television coverage. The annual Moon Lantern Festival focuses on the family of all ages, The Rice Cake Cooking Contest, and Ao Dai Fashion preparation for the Lunar New Year. And the largest celebration of live broadcast for the New Year Countdown is always a highly anticipated event well known in the community. Brand awareness can be included in these significant events. The partnership marketing includes: Product placement Event sponsorships Content marketing partnerships