Member Participant

Mundial Media Inc

Main Contact:

Tony Gonzalez

213-394-0698

Additional Websites:

Mission Statement:

Mundial Media is an AI-powered advertising platform built to understand culture through machine learning, not cookies or IDs. Its proprietary engine, Cadmus AI, analyzes millions of pages daily to classify real-time cultural context and surface brand-safe, high-quality moments across all sports, entertainment, lifestyle, and emerging multicultural trends. With billions of signals powering dynamic contextual segments, Mundial Media delivers privacy-safe accuracy, stronger engagement, and high-quality scale across premium publishers, helping brands reach audiences at the right cultural moment.

Unique Point of Difference:

Mundial Media is an AI-powered advertising platform built to understand culture through machine learning, not cookies or IDs. Our proprietary engine, Cadmus AI, analyzes millions of pages daily to classify real-time cultural context and identify brand-safe, high-quality moments across sports, entertainment, lifestyle, and emerging multicultural trends.

Unlike traditional contextual or audience solutions that rely on static keywords or probabilistic identity data, Cadmus AI is powered by billions of live signals that continuously map how culture shows up online — including language, tone, framing, and relevance. This enables brands to engage audiences in moments of authentic cultural alignment rather than demographic approximation.

By activating against dynamic contextual segments across premium publishers, Mundial Media delivers privacy-safe accuracy, stronger engagement, and high-quality scale across channels including CTV, video, and digital. The result is a future-proof solution that helps brands reach the right audiences at the right cultural moment, without compromising brand safety, performance, or privacy.

Type of media company:

Digital, Video, Audio, Podcast, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs, Other_type_media_cia

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: 9%
Black: 20%
Hispanic: 70%
Mixed Race: 0%
Native-Indigenous: 1%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Proprietary platform data, inclusive of publisher signals and third-party services

Percentage of audience that identifies as LGBTQ+:

6%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 51%
Male: 49%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 39%
29-44 (Millennials): 34%
45-60 (Gen X): 18%
61+ (Boomers): 9%

Markets Where Media is Distributed:

National

Ownership:

Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise

Scale/Reach:

35M monthly uniques across Hispanic, Black, Asian, LGBTQ+ / all age demos

Testimonials:

Measurement:

Mundial Media is 3rd party measurement agnostic and works with all verification partners
Our media platform guarantees brand safety, which is driven by Cadmus AI, our proprietary contextual engine

Available upon agency team request

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Cultural Heritage & Identity, Family & Relationships, Innovation & Technology

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality

Partnerships with other media / publishers:

Available upon agency team request