Member Participant
Main Contact:
Website:
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Mission Statement:
Our mission is to shape the future of media by leveraging a diverse company and unlocking diverse audiences through authentic data, creative, and expertise.
Unique Point of Difference:
Many brands claim to have a finger on the pulse of culture, but very few are equipped with the resources to understand culture or keep up with how quickly it evolves. Our team members represent and live within the various communities we serve, and we’re leveraging research to unlock insights that traditional companies simply cannot access. Coupled with our creative services and distribution network, our marketing solutions are scalable and end to end – from ideation to execution to reach.
Our Intelligence Center gives us an edge by delivering insights that are uniquely our own. We’re tracking the subtle shifts that drive what people buy, watch, and believe before those behaviors become mainstream. We’ve even worked alongside leading cultural anthropologists to understand consumer behavior in ways that panels and surveys can’t. These insights inform everything we do because culture is complex and our clients don’t come to us for a shot in the dark.
And with the rise of the creator economy, we launched Culture Suite — a new offering that helps brands partner directly with the talent shaping culture in real time. Our Culture Suite provides access to custom campaigns from 400+ creators. Between that and the 1,200 publishers in our ecosystem, we connect our clients right to the audiences they need to drive their business at an unbeatable scale.
A decade ago, we were catering to multicultural audiences before anyone else. Now, it’s table stakes; multicultural audiences have $5.6 trillion in spending power and are the largest growth area in the US, and businesses recognize the value in that. But unlike others, we’re not clinging to outdated categorization because it’s easier. We anticipate the direction the country is headed and get ahead of it. We’re daring to do what no one else can.
Type of media company:
Digital, Video, Print, Content Integration, Media_or_agency_with_proven_creator_capability, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
Google AdX, Magnite DV+, Magnite Streaming, Xandr, PubMatic, OpenX, Index Exchange
Display/OLV: solodinero.com, comedera.com, laopinion.com, blackculturenews.com, blackbusiness.com, koreadaily.com, mochimag.com
CTV/OTT: Butacatv, Cineverse, Fubotv, Afroland TV, The Grio, On Demand Korea
Focused segment:
Asian, Black, Hispanic, LGBTQ
Percentage of Audience Reach by Segment:
Asian: 18.1%
Black: 34.5%
Hispanic: 30.7%
Mixed Race: 0%
Native-Indigenous: 0.5%
White Non-Hispanic: 13.1%
Other: 3.5%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Comscore
Percentage of audience that identifies as LGBTQ+:
7%
Percentage of audience that identifies as Veterans:
5.7%
Primary Gender Audience:
Female: 52.4%
Male: 47.6%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 20.6%
29-44 (Millennials): 30.2%
45-60 (Gen X): 25.6%
61+ (Boomers): 23.6%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Financial, Government/Public Sector/Political, Network Entertainment, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers:
Our publisher network includes 1,200 publishers. Key publishers to highlight are MLB, NFL, Sony Latin Music, Medio Tiempo, Fox Deportes, Editorial Televisa, Tastemade, Black Sports Online, The Shade Room, The Knockturnal, Curvy Fashionista, Made for the W.