Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
ODK Media is the leading destination for the Asian American, Pacific Islander community living in North America. Our owned and operated platforms include www.OnDemandKorea.com (1.9MUV), www.OnDemandChina.com (900,000 MUV), and www.OnDemandViet.com (250,000MUV). All content is legally licensed, premium broadcast quality, long form content. We serve over 75M OTT video impressions a month, 40M CTV impressions and 1.5B display ads. We recently introduce High Impact Home Page ad units as well as multiple new Smart TV apps. We offer tentpole Sponsorship opportunities as well as product integration into Original Content. Ads can be in language or in English and video performance is above industry standards – 95%+ viewability and video completion rates.
Unique Point of Difference:
ODK Media is proud to announce the launch of our new platform - Amasian.tv. This platform brings all AAPI content into a singular, FAST platform. We have also launched our Content Distribution Hub, allowing us to stream our premium, broadcast quality Asian content on top CTV platforms - AMC, XUMO, LG Channels, BBC America and more. Our Content Distribution hub increases our reach to over 15M monthly consumers.
Type of media company:
Digital, Video, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
ODK Media offers programmatic buying options via always on PMP's or Programmatic Guaranteed. Our SSP for OTT/OLV is AdX and our SSP options for Connected TV are Pubmatic or Nexxen.
Digital ad inventory where programmatically delivered advertisements are accepted:
https://www.ondemandkorea.com/ https://ondemandchina.com/ https://www.ondemandviet.com/ https://amasian.tv/ https://vieon.global/
Focused segment:
Asian
Percentage of Audience Reach by Segment:
Asian: 100%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Google Analytics
Percentage of audience that identifies as LGBTQ+:
0%
Percentage of audience that identifies as Veterans:
0%
Primary Gender Audience:
Female: 50%
Male: 50%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 20%
29-44 (Millennials): 30%
45-60 (Gen X): 25%
61+ (Boomers): 25%
Markets Where Media is Distributed:
National
Ownership:
Asian
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
ODK Media Inc. is the leading destination for legal, on demand content in North America. Platforms include: www.OnDemandKorea.com, www.OnDemandChina.com and www.OnDemandViet.com. Serving over 50,000,000 OTT video impressions a month, 35,000,000 Connected TV and 1.5B Display ads.
Scale/Reach:
OnDemandKorea.com: 1.9M Monthly Active Users OnDemandChina.com: 1.1M Monthly Active Users OnDemandViet.com: 500,000 Monthly Active Users Amasian.tv: 200,000 Monthly Active Users Vieon.Global: 500,000 Monthly Active Users
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
ODK Media offers a variety of Tentpole Sponsorships: Lunar New Year, AAPI Month, Chuseok as well as Original Content Sponsorship with product integration.
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, Electronics & Tech, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Restaurant, Travel/Hospitality
Partnerships with other media / publishers: