Member Participant

PLAN C Agency

Main Contact:

Darren Wong

2135969023

Additional Websites:

Mission Statement:

Our mission is to deepen cultural connection by elevating voices, talent, and stories that deserve greater visibility. We challenge stereotypes, reject narrow narratives, and champion authentic representation. We create space for communities to be seen and heard—beyond marketing, beyond advertising, and beyond business.

Unique Point of Difference:

We are more than a marketing agency - we are a platform dedicated to advancing cultural truth and elevating real community stories. Our approach is grounded in cultural accuracy, advocacy, and the belief that representation must be earned, not assumed. This ethos guides how we craft ideas, select creators, and shape storytelling, enabling brands to show up in cultural moments with authenticity, respect, and meaningful impact.

Type of media company:

Digital, Content Integration, Media_or_agency_with_proven_creator_capability



N/A

Focused segment:

Asian, Mixed Race, Multicultural

Percentage of Audience Reach by Segment:

Asian: 0%
Black: 0%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Market research reports (e.g., Nielsen, Comscore), Surveys or polls, Social media analytics

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 55%
Male: 44%
Transgender: 1%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 20%
29-44 (Millennials): 40%
45-60 (Gen X): 30%
61+ (Boomers): 10%

Markets Where Media is Distributed:

National

Ownership:

Asian

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

Partnership and Sponsorship Opportunities Available:

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Cultural Heritage & Identity, Family & Relationships, Social Impact & Community, Innovation & Technology

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other

Partnerships with other media / publishers: