Member Participant

Portal Latino

Main Contact:

Warren Strifling

3059652548

Mission Statement:

Our mission is to empower brands to meaningfully connect with U.S. Hispanic and multicultural audiences through engaging mobile gaming experiences.

Unique Point of Difference:

Portal Latino is a woman-owned, minority-certified mobile advertising company built to help brands authentically reach U.S. Hispanic and multicultural audiences at scale. Through our partnerships, we offer direct access to over 1 billion monthly active users across 10,000+ premium mobile apps, reaching more than 225 million users in the U.S. with video, engagement, and attention metrics that consistently outperform social platforms.

As the largest contextual mobile advertising network in the U.S. with deep expertise in Hispanic gaming behaviors, we deliver culturally relevant, high-performing experiences rooted in proprietary audience insights. Our SDK has direct integrations with top gaming apps providing clean, transparent supply—no intermediaries, lower costs, stronger brand safety, COPPA compliance, precise targeting, and real-time optimization.

Our in-house creative team, composed of former AAA game developers (EA, FIFA franchise), seamlessly adapts brand assets into the gaming ecosystem, producing custom interactive units, videos, and engagement formats at no additional cost. This removes production barriers and accelerates speed to market.

At the same time, Portal Latino serves as the go-to partner for brands navigating the entire gaming ecosystem—all through a multicultural and U.S. Hispanic lens. Our portfolio offers multiple entry points: casual gaming, high-impact video, interactive game ads, audio within gaming environments and Metaverse brand integrations (Roblox, Minecraft, Fortnite, etc) Whether you want to test lightweight formats or activate deeper immersive ideas, we make this space accessible, intuitive, and culturally resonant.

What truly sets Portal Latino apart is our ability to combine premium environments, robust data, flexible programmatic access, advanced measurement, deep cultural relevance all with personalized, top notch client service. We operate inside one of the largest and most diverse attention environments today, and we’re purpose-built to help brands show up authentically and effectively.

We’ve helped some of the world’s most iconic brands win with multicultural audiences in gaming, and we hope to have the opportunity to do the same with your brand—creatively, strategically, and at scale.

Type of media company:

Digital, Other_type_media_cia

Platforms currently used to enable programmatic advertising:

We currently utilize several programmatic advertising platforms, including DV360, The Trade Desk and
PubMatic. These platforms enable us to run highly targeted, data-driven campaigns across multiple channels via PMP
or PG, ensuring we reach the right audience at scale.

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

Gen Pop

Ownership:

Hispanic, Women

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise

Scale/Reach:

Reach (Monthly): Kids (1-12) 43,964,150 Teens (13-17) 19,282,522 Adults (18+) 177,784,851 Impressions (Monthly): Kids: Video = 109,910375 Rich Media = 153,874,524 Banner/Display = 175,856,599 Teens + Adults: Video = 492,668,433 Rich Media = 689,735,806 Banner/Display = 886,803,179

Testimonials:

Measurement:

IAS, Double Verify, MOAT, Innovid
Verification, Brand Safety, Clicks/Engagement

Partnership and Sponsorship Opportunities Available: