Member Participant

Portal Latino

Main Contact:

Warren Strifling

3059652548

Mission Statement:

Our mission is to help brands connect and engage with US Hispanic and multicultural audiences within in-app mobile gaming.

Unique Point of Difference:

We are a woman-owned, minority-certified (Hispanic) business specializing in mobile advertising. In partnership with Kidoz and Prado, we provide direct access to over 1 billion monthly active users across 10,000+ leading mobile apps. Our U.S. reach exceeds 225 million users, offering video metrics, engagement, and attention superior to social media platforms.
As experts in U.S. Hispanic consumers, we leverage insights into their unique gaming behaviors to help brands meaningfully connect with this ever-growing demographic. Our platform is the largest contextual mobile advertising network in the U.S., reaching millions of Hispanics of all ages. Through proprietary SDK technology, we ensure direct integration with top gaming apps, offering enhanced control, brand safety, precise targeting, real-time optimization, and COPPA compliance for audiences under 12—all without intermediaries, reducing costs and improving performance.
Our in-house creative team, with experience from leading AAA game developers, delivers exceptional creative solutions tailored to brand objectives. We've successfully partnered with some of the world’s most renowned brands and look forward to working with yours!

Type of media company:

Digital

Platforms currently used to enable programmatic advertising:

We currently utilize several programmatic advertising platforms, including DV360, Xandr, The Trade Desk, and
PubMatic. These platforms enable us to run highly targeted, data-driven campaigns across multiple channels via PMP
or PG, ensuring we reach the right audience at scale.

Digital ad inventory where programmatically delivered advertisements are accepted:

N/A

Focused segment:

Gen Pop

Ownership:

Hispanic, Women

Certifications:

NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise

Scale/Reach:

Reach (Monthly): Kids (1-12) 43,964,150 Teens (13-17) 19,282,522 Adults (18+) 177,784,851 Impressions (Monthly): Kids: Video = 109,910375 Rich Media = 153,874,524 Banner/Display = 175,856,599 Teens + Adults: Video = 492,668,433 Rich Media = 689,735,806 Banner/Display = 886,803,179

Testimonials:

Measurement:

IAS, Double Verify, MOAT, Innovid
Verification, Brand Safety, Clicks/Engagement

Partnership and Sponsorship Opportunities Available: