Member Participant

Raptive

Main Contact:

Dana Storm Santiago

6466451818

Website:

Additional Websites:

Mission Statement:

Raptive Mission Statement: To empower content creators to build sustainable, independent businesses by providing
comprehensive monetization, audience, and business solutions that transform passionate talents into enduring brands, while
connecting advertisers with diverse and engaged audiences across the digital landscape.
Raptive Represents Mission Statement: To bridge the gap between brands and diverse content creators by providing a verified,
premium advertising channel that enables meaningful investment in diverse-owned media, while ensuring creators receive the
recognition, opportunities, and compensation they deserve.

Unique Point of Difference:

Raptive manages advertising for 6,000 + premium creator websites, their content and engaged audiences that you can't reach
elsewhere. In addition, we have the largest diverse owned network of 500+ creators, and are named #1 by Jounce.

Type of media company:

Digital, Video, Content Integration, Media_or_agency_with_proven_creator_capability, Other_type_media_cia

Platforms currently used to enable programmatic advertising:
We are connected to the majority of the top SSP's and DSP's.

Digital ad inventory where programmatically delivered advertisements are accepted:
N/A

Focused segment:

Multicultural

Percentage of Audience Reach by Segment:

Asian: 5%
Black: 10%
Hispanic: 12%
Mixed Race: 0%
Native-Indigenous: 1%
White Non-Hispanic: 78%
Other: 7%

Sources for Percentage of Audience Reach by Consumer Target Segment:

Comscore

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: 52%
Male: 48%
Transgender: 0%
Non-Binary: 0%

Audience Reach by Age:

18-28 (Gen Z): 20%
29-44 (Millennials): 37%
45-60 (Gen X): 27%
61+ (Boomers): 17%

Markets Where Media is Distributed:

National

Ownership:

Asian, Black, Hispanic, LGBTQ, Women, Veteran

Certifications:

NMSDC: National Minority Supplier Development Council, Other

Scale/Reach:

Case Studies (download):

Testimonials:

Measurement:

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Sports, Music & Live Entertainment, Food, Dining & Culinary Culture, Health, Self-Care, Wellness & Fitness, Beauty, Fashion & Lifestyle, Travel & Experiences, Creativity & Expression (Art, Fashion, Photography), Gaming, Cultural Heritage & Identity, Family & Relationships

Relevant advertising categories:

Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Other

Partnerships with other media / publishers:

Sertify, BOMESI, Maven, Triple Lift