Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Reset Digital exists to make media smarter and fairer—using intelligent augmentation, human-first strategies and advanced analytics to connect brands with the right audiences, at the right moment, in the most relevant and respectful way.
Unique Point of Difference:
-Reset’s Neuroprogrammatic platform uses emotional and contextual intelligence—not just keywords or cookies—to decide where and how to serve ads, creating more human‑relevant messaging at scale.
-Reset operates its own DSP, SSP, ad server, and Empathetic AI tools end‑to‑end, giving clients greater transparency, control, and optimization than layered, white‑labeled programmatic stacks.
-Our platform is explicitly designed to eliminate bias in media buying and unlock deeper reach into multicultural and historically under‑represented audiences—driving both performance and equity for brands.
-Reset ties emotional context data, omnichannel delivery, and advanced measurement together so brands can optimize to real business outcomes, not just impressions or clicks—improving ROI at scale.
Type of media company:
AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
N/A
Focused segment:
Multicultural
Percentage of Audience Reach by Segment:
Asian: 5.9%
Black: 12.1%
Hispanic: 18.7%
Mixed Race: 4.1%
Native-Indigenous: 0.7%
White Non-Hispanic: 57.8%
Other: 0.7%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Nielsen and other vendors
Percentage of audience that identifies as LGBTQ+:
9%
Percentage of audience that identifies as Veterans:
4%
Primary Gender Audience:
Female: 50.5%
Male: 49.5%
Transgender: 1%
Non-Binary: 1%
Audience Reach by Age:
18-28 (Gen Z): 18.96%
29-44 (Millennials): 20.6%
45-60 (Gen X): 17.86%
61+ (Boomers): 20.33%
Markets Where Media is Distributed:
National
Ownership:
Black
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
We've various brand lift studies, too many to list.
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Other
Partnerships with other media / publishers:
Reset has multiple partnerships, too many to list with media/publishers such as iHeart, NNPA, NABOB, Ad Councel etc.