Member Participant

RESET DIGITAL

Main Contact:

Charles Cantu

+1.646.781.7334

Mission Statement:

RESET DIGITAL exists to quickly and easily deliver on the promise of programmatic for advertisers and their agencies. We've built and continue to develop our 100% non white labeled programmatic offerings; DSP, SSP, Ad Server and Empathetic AI (Neuro-Programmatic) tools so that marketers and publishers (big and small) all benefit from a truly transparent programmatic stack.

Unique Point of Difference:

Reset Digital:
- Leads the industry in emotional contextual advertising.
- Has the only DSP in the world that can deliver both measurable reach and scale against all audiences, cultures etc but also performs as demonstrated in 2024's growth fronts with Publicis and Starbucks.
- Has beat out the world's largest DSPs in 19 out of 20 head to head competitions.
- Our CEO built 2 of the 3 diverse SSPs in America (sold the first in 2018)
- Has the only diverse owned DSP in the USA.

Type of media company:

Digital, Video, Audio, 1

Platforms currently used to enable programmatic advertising:

RESET has built its own DSP and or SSP. We do not white label anyone else's tech. (RESET DIGITAL currently powers Publicis' IBP offerings and have for almost 2 years now.)
RESET's SSP is directly connected to TTD, Yahoo!, Google (DV360). (We did this specifically for P&G and Verizon)
RESET's DSP has consistently performed as good or better than all of the above; especially when they fail to deliver scale against inclusive audiences as measured by Neilsen. We've won 18 out of 20 head to head tests with the world's largest DSPs. No matter if your goals are sales, brand awareness, Brand Preference, ROAS or something else. We are confident in our capabilities and ability to beat any larger organization.

Digital ad inventory where programmatically delivered advertisements are accepted:

Provided privately via email. We literally have tens of thousands of URLs for this.

Focused segment:

Black

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Scale/Reach:

The RESET DIGITAL SSP sees hundreds of billions of monthly ad requests. Our DSP can serve and track billions of monthly impressions. When advertisers are tired of not being able to deliver programmatic results with old DSPs built to deliver mainly against the comscore 100 to 500. RESET was built to serve medium, small publishers first the exact opposite of TTD, DV360, Microsoft, Yahoo! etc. This is the reason we're able to outperform them not only in performance but also in reaching diverse audience segments.

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

We subscribe to Neilsen who measures our campaigns when necessary for our clients to report inclusive reach.
We can deliver on any KPI and have been for over 6 years now.

The last case study we shared on the AIMM stage was of Starbucks; with Publicis. Specifically: 98% reach across all census reported demographics reported by Neilsen. 200% increase in foot traffic as measured by four square. 600% lift in sales as measured by Starbucks and Publicis. These kinds of numbers have been repeatedly delivered across dozens of clients over the course of 2024 and we expect 100% growth again here in 2025 as a result.

Partnership and Sponsorship Opportunities Available:

www.divine.health INDE Music