Member Participant

RW Digital

Main Contact:

Jake Davis

[email protected]

3474197769

Website:

rwdigital.com

Additional Websites:

Mission Statement:

RW Digital is a shared-value tech stack that helps Fortune 500 companies navigate cultural bias and capture the incremental revenue opportunity associated with diverse audiences.

Unique Point of Difference:

We are a best-in-class technology and data company, that excels at audience modeling and relationship mapping between F500 brands & diverse audiences.

Custom Optimization & Modeling -Unique targeting and optimization technology that outperforms traditional DSP-integrated approaches:

· Broad Supply and Data Integrations
· Unduplicated buying efforts.
· Proprietary diverse Targeting & Optimization tactics
· Max return on KPI’s leveraging predictive data signals.

We have a full suite of verticalized case studies, highlighting success across various KPIs and ad formats for past advertiser campaigns which are available depending on areas of interest.

Type of media company:

Digital

Focused segment:

Gen Pop

Percentage of Audience Reach by Segment:

Asian: %
Black: %
Hispanic: %
Mixed Race: %
Native-Indigenous: %
White Non-Hispanic: %
Other: %

Sources for Percentage of Audience Reach by Consumer Target Segment:

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: %
Male: %
Transgender: %
Non-Binary: %

Audience Reach by Age:

18-28 (Gen Z): %
29-44 (Millennials): %
45-60 (Gen X): %
61+ (Boomers): %

Markets Where Media is Distributed:

Ownership:

Black

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/01/RW-Digital-Overview.pdf

Scale/Reach:

280mm US targetable profiles

Sizzle Reel:

Case Studies (download):

https://aimmgrowthfronts.com/wp-content/uploads/2025/01/Blind-Case-Studies-24.pdf

Testimonials:

Measurement:

RW Digital offers independent 3rd party measurement integrated with all major partners to measure Foot-Traffic, Brand Lift or Sales Lift. From a Brand Safety standpoint: we measure viewable and brand safe impressions via third party vendors Double Verify and IAS (Integral Ad Science). Furthermore, Russell Westbrook Digital uses proprietary technology to scour the web in search of content to proactively avoid brand safety risks. We can also work with your preferred partner for viewability tracking and measurement. Russell Westbrook Digital can work with your preferred partner for viewability tracking and measurement. RWD subscribes to the MRC guideline that, for desktop, 50% of pixels must be in view for a minimum of one second, and for desktop video, 50% of pixels must be in view for two seconds. In the unlikely event that we cannot accomplish 70% viewability, we will offer added value impressions such that the total viewed impressions divided by the total paid impressions equals 70%.

Partnership and Sponsorship Opportunities Available:

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Relevant advertising categories:

Partnerships with other media / publishers: