Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Sentidos is a culture-powered commerce platform that helps brands drive growth with multicultural consumers by connecting culturally intelligent strategy to performance media in the moments that matter most—especially at retail. We operate at the intersection of culture, community, and conversion, delivering measurable business outcomes across in-store, retail media, and emerging shoppable ecosystems.
Unique Point of Difference:
Sentidos is structurally built to turn culture into commerce at the point of decision.
What makes us unique is that we don’t operate as a traditional multicultural agency or a standalone retail media network. We design and operate a culture-powered commerce ecosystem that combines culturally intelligent strategy, owned-and-operated shopper media, and performance-driven activation across in-store, retail media, audio, video, and experiential environments.
Unlike most firms that stop at messaging or media placement, Sentidos sits inside the transaction layer of the consumer journey—where purchase decisions are actually made—giving brands the ability to influence, measure, and optimize real business outcomes, not just awareness.
Our differentiation is simple but rare: we connect cultural relevance directly to sales performance at scale. That allows our clients to treat culture not as a communications tactic, but as a repeatable, measurable growth lever.
Type of media company:
Digital, Radio, Print, Terrestrial Audio, Podcast, Media_or_agency_with_proven_creator_capability, Other_type_media_cia
Hispanic Grocer / Independent Convenience / Bodega In Store Retail Media & Spanish Language Audio
Digital ad inventory where programmatically delivered advertisements are accepted:
N/A
Focused segment:
Hispanic
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 10%
Hispanic: 80%
Mixed Race: 5%
Native-Indigenous: 0%
White Non-Hispanic: 5%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Our percentage of audience reach by consumer target segment is derived from a combination of industry-standard third-party measurement sources and retail data, including Nielsen (audience and retail panels), Comscore (cross-platform digital measurement), MRI-Simmons and Circana/NielsenIQ for shopper and demographic segmentation, supplemented where applicable by retailer first-party loyalty and POS data and proprietary modeling. These sources are widely used and accepted by major advertisers and agencies, and all reach figures are time-bounded and methodology-specific to ensure the data reflects real consumer behavior across in-store, digital, and media environments rather than modeled impressions alone.
Percentage of audience that identifies as LGBTQ+:
0%
Percentage of audience that identifies as Veterans:
0%
Primary Gender Audience:
Female: 52%
Male: 48%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 22%
29-44 (Millennials): 38%
45-60 (Gen X): 27%
61+ (Boomers): 13%
Markets Where Media is Distributed:
National
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council, MBE: Minority Business Enterprise
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
N/A
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
CPG, Retail
Partnerships with other media / publishers:
Univision Radio Entravision Spanish Broadcasting Systems (SBS) Nueva Network Hispanic Radio Network (HRN) NRS Digital Media HRN Retail Media National Association of Hispanic Publishers GSTV Grocery TV Atmosphere TV Nuestra.TV