Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
You have a story to tell and a goal to reach. We have powerful audience connections, unmatched industry expertise, and the most dynamic portfolio in audio across SiriusXM, streaming music, and podcasts.
It's a fact: The better the understanding of your audience, the more effective the message, the better the results. SiriusXM Media’s cultural marketing practice helps deepen connections between brands, people, and their communities.
Unique Point of Difference:
Our Fluency cultural experts are plugged into the undercurrents of culture to fuel your cultural strategy from ideation through execution. We tap into our proprietary datasets, experienced curators, podcast creators, and A&R teams to identify trends in real time.
We work with advertisers on audience reach, precision targeting, custom solutions, diverse creator programs, in-culture creative and sophisticated measurement solutions across Pandora, SoundCloud, reVolver Podcasts, Pitaya Entertainment, OWN Networks, SiriusXM and more audio partners.
Type of media company:
Digital, Audio, Radio, Podcast, Content Integration, AdTech platforms including Contextual/AI audience solutions, programmatic, PMPs
SiriusXM Media offers the power of audio combined with the efficiency of programmatic buying. You can access audio, display, and video ads across our streaming and podcast networks for both targeted and scaled campaigns. And with our programmatic-first approach and full transparency, your campaigns are as effective as they are measurable.
Digital ad inventory where programmatically delivered advertisements are accepted:
Pandora SoundCloud Spanish Broadcasting Systems Pitaya Entertainment reVolver Podcasts Sonoro Uforia
Focused segment:
Gen Pop
Percentage of Audience Reach by Segment:
Asian: 6%
Black: 18%
Hispanic: 20%
Mixed Race: 15%
Native-Indigenous: 2%
White Non-Hispanic: 39%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
MRI Simmons
Percentage of audience that identifies as LGBTQ+:
6%
Percentage of audience that identifies as Veterans:
45%
Primary Gender Audience:
Female: 51%
Male: 49%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 14%
29-44 (Millennials): 30%
45-60 (Gen X): 29%
61+ (Boomers): 12%
Markets Where Media is Distributed:
National
Ownership:
Certifications:
Media Kit (download):
Scale/Reach:
25MM digital impressions - comScore Media Metrix
Case Studies (download):
Testimonials:
Measurement:
We have a host of lift studies to share upon request that speak to the impact of dedicated multicultural efforts across SiriusXM Media.
Partnership and Sponsorship Opportunities Available:
Scalable Multicultural 1P Affinity Audience Targeting (Hispanic, Black, AAPI, LGBTQ+) combined with registration data (age/geo/gender) and ability to create custom data segments with advertiser and industry data. Premium Ad Products including Audio, Video, Display & Native formats across Mobile, Connected Home, Connected Car & more. Culturally relevant content across Pandora, SoundCloud, Satellite & Podcasts. IRL Events - Regional Mexican, Latin Urban/Pop, HBCU Homecoming, R&B/Soul/Afrobeats Added Value creative production for in-culture audio
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality, Other
Partnerships with other media / publishers:
TelevisaUnivision/Uforia, Spanish Broadcasting Systems (SBS), Sonoro, Pitaya Entertainment, reVolver Podcasts, SoundCloud, Audiomack