Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
So.Gay is a top 5 LGBT property, focusing on tastemaking and culture creating content and experiences for the 18 - 34 year old multicultural queer community.
Unique Point of Difference:
So.Gay won Silver – ranking as the 2nd Most Culturally Effective LGBTQ+ Brand of 2024 by the ANA AIMM! This award ranks us as #2 out of 477 media outlets for the LGBTQ+ community, and was measured by 20,000 consumers.
So.Gay's content is diverse at part of our DNA, with more than 50%+ of our talent/creators featured being BIPOC
Community and Experiences: We create VIP events and experiences in collaborations with advertisers to create best-in-class content and community activations.
After 3 successful consumer product collabs in 2025, we are expanding with our own Commerce line next year.
Type of media company:
Digital, Content Integration
Google AdX 1Accord Teads AdGrid Colossus Others by request
Digital ad inventory where programmatically delivered advertisements are accepted:
www.so.gay
Focused segment:
LGBTQ
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 31%
Hispanic: 0%
Mixed Race: 0%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 69%
Sources for Percentage of Audience Reach by Consumer Target Segment:
N/A
Percentage of audience that identifies as LGBTQ+:
100%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 40%
Male: 60%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 30%
29-44 (Millennials): 50%
45-60 (Gen X): 10%
61+ (Boomers): 10%
Markets Where Media is Distributed:
National
Ownership:
LGBTQ
Certifications:
NGLCC: National LGBT Chamber of Commerce
Media Kit (download):
Reach out to [email protected] for more information.
Scale/Reach:
1.4 million monthly unique visitors. Source: comScore
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Display Advertising Programmatic Advertising Video Advertising Outstream Content Vertical Sponsorships Event Sponsorship and Integration Branded Content Influencer Integration Pop-Up Events Social Distribution
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Alcohol, e-Commerce, Pharmaceutical, Retail, Travel/Hospitality
Partnerships with other media / publishers:
So.Gay has a Sales Alliance with Q.Digital