Member Participant

So.Gay

Main Contact:

Alex Hughes

812-459-1505

Mission Statement:

So.Gay is a top 5 LGBT property, focusing on tastemaking and culture creating content and experiences for the 18 - 34 year old multicultural queer community.

Unique Point of Difference:

So.Gay won Silver – ranking as the 2nd Most Culturally Effective LGBTQ+ Brand of 2024 by the ANA AIMM! This award ranks us as #2 out of 477 media outlets for the LGBTQ+ community, and was measured by 20,000 consumers.
So.Gay's content is diverse at part of our DNA, with more than 50%+ of our talent/creators featured being BIPOC
Community and Experiences: We create VIP events and experiences in collaborations with advertisers to create best-in-class content and community activations.
After 3 successful consumer product collabs in 2025, we are expanding with our own Commerce line next year.

Type of media company:

Digital, Content Integration

Platforms currently used to enable programmatic advertising:

Google AdX
1Accord
Teads
AdGrid
Colossus
Others by request

Digital ad inventory where programmatically delivered advertisements are accepted:

www.so.gay

Focused segment:

LGBTQ

Ownership:

LGBTQ

Certifications:

NGLCC: National LGBT Chamber of Commerce

Scale/Reach:

1.4 million monthly unique visitors. Source: comScore

Sizzle Reel:

Case Studies (download):

Testimonials:

Measurement:

Partnership and Sponsorship Opportunities Available:

Display Advertising Programmatic Advertising Video Advertising Outstream Content Vertical Sponsorships Event Sponsorship and Integration Branded Content Influencer Integration Pop-Up Events Social Distribution