Member Participant
Main Contact:
Website:
Mission Statement:
In a very short 4 years, Sonoro has become the fastest growing multicultural entertainment company. While our content
is made by Hispanics, our content is truly for everyone, showing the world as it is today - deeply diverse in culture and
influence.
Even though we are the 4th largest podcast network in the world, we always describe ourselves as an audio-first
entertainment company because we see audio as the springboard for all that our content and media is capable of.
Whether that's TV and Film derivatives of our original series to the omnichannel reach of our creators and media
offerings, we're taking audio everywhere.
Unique Point of Difference:
Sonoro's market positioning and productization address Latino media's three most significant challenges: 1) Investment in culture-forward premium content development (scripted and unscripted). 2) Multipoint distribution model...leveraging the top Latinx PODFLUENCERS in the US. 3. Leveraging technology to transact in today's cluttered echo system via data and programmatic tech stacks.
Type of media company:
Digital, Video, Audio, Podcast, Content Integration
Trade Desk, DV360, Pubmatic, Magnite, Megaphone
Sonoro podcast is distributed globally via all RSS audio platforms like Spotify, Apple, iHeart, etc
Focused segment:
Hispanic
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
- https://www.businessinsider.com/latino-media-company-sonoro-plans-to-turn-audio-into-tv-2024-2
- https://adage.com/article/opinion/latino-tv-and-movies-audiences-crave-stories-move-beyond-cultural-heritage/2550691
- https://analytics.podtrac.com/blog/2024/2/12/podtrac-launches-podcast-industrys-first-global-ranking-and-first-podcast-ranking-to-include-youtube-views
- https://www.marketingbrew.com/stories/2024/11/21/why-beauty-brands-are-turning-to-podcasts-to-advertise
- https://www.youtube.com/watch?v=nA8QNbZqVvs
Scale/Reach:
- Sonoro delivers approximately 100MM monthly global downloads. This data is updated monthly on the Podtrac Global Publisher Chart. - In the US, Sonoro delivers approximately 15MM monthly downloads. - US audience is comprised of approximately 5MM consumers with 3.7MM unique consumers 18-34 (per Comscore). - Podtrac Global Publisher Chart - Comscore
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Sonoro has tentpole sponsorships throughout the year, including sports, entertainment, and cultural initiatives. Sonoro also exclusively represents digital/video pioneer media company Funny or Die (founded initially by actor Will Ferrell) and has several strategic partnerships with other culture-forward businesses like SUMA Wealth and others.