Member Participant
Main Contact:
Website:
Additional Websites:
Mission Statement:
Sonoro is minority-owned audio-first entertainment company that serves the "new general market" -- young, multi-cultural consumers driving culture and commerce.
Our business model is centered around a combination of original studio IP with pipeline to TV and film as well as our creator network of Latinx “podfluencers”, all reaching a global Latinx audience in English, Spanish and Spanglish. We offer turnkey media solutions all the way up to full custom content development for our brand partners, helping them reach this coveted audience through the most engaged medium today — audio.
Unique Point of Difference:
As a minority owned and operated company specializing in content by diverse creators, we're set up to connect with underserved audiences. Sonoro Media is the only digital media company with original series and a network of shows with scale specifically targeted to multicultural audience globally. With content in English, Spanish and Spanglish, we offer a suite of content and brand integrations for every budget tier and have unprecedented scale for this market. We are the third largest podcast company by reach globally and offer media solutions to reach all of those listeners and beyond.
Type of media company:
Digital, Video, Audio, Podcast, Content Integration
N/A
Focused segment:
Hispanic, Multicultural
Percentage of Audience Reach by Segment:
Asian: 0%
Black: 10%
Hispanic: 75%
Mixed Race: 15%
Native-Indigenous: 0%
White Non-Hispanic: 0%
Other: 0%
Sources for Percentage of Audience Reach by Consumer Target Segment:
Please note, the above percentages are estimates as our podcasts run on a variety of platforms including RSS and video via YouTube.
Percentage of audience that identifies as LGBTQ+:
%
Percentage of audience that identifies as Veterans:
%
Primary Gender Audience:
Female: 60%
Male: 40%
Transgender: 0%
Non-Binary: 0%
Audience Reach by Age:
18-28 (Gen Z): 30%
29-44 (Millennials): 45%
45-60 (Gen X): 15%
61+ (Boomers): 5%
Markets Where Media is Distributed:
National
Ownership:
Hispanic
Certifications:
NMSDC: National Minority Supplier Development Council
Media Kit (download):
Scale/Reach:
Sizzle Reel:
Case Studies (download):
Testimonials:
Measurement:
Partnership and Sponsorship Opportunities Available:
Case Studies Creator Capability (download):
Content Genres and Passion Points:
Relevant advertising categories:
Automotive, Alcohol, CPG, e-Commerce, Electronics & Tech, Financial, Government/Public Sector/Political, Healthcare, Insurance, Network Entertainment, Pharmaceutical, Restaurant, Retail, Telecom, Travel/Hospitality
Partnerships with other media / publishers: