Member Participant

Spanish Broadcasting System

Main Contact:

Juan Almanzar

[email protected]

2017766162

Website:

https://www.spanishbroadcasting.com/

Additional Websites:

Mission Statement:

Empowering the nation's fastest-growing and most influential demographic through innovative storytelling and transformative media experiences. SBS amplifies the voices of U.S. Hispanics while delivering measurable impact and unparalleled opportunities for our advertising partners.

Unique Point of Difference:

Spanish Broadcasting System (SBS) is the nation’s largest Spanish-language, Hispanic-owned, and NMSDC-certified media company, offering unmatched national reach with local market influence. Covering 95% of Hispanic DMAs, SBS delivers a multi-platform approach that seamlessly connects brands to the fastest-growing consumer segment in the U.S. Through innovative storytelling and strategic audience insights, SBS drives deep engagement and exceptional ROI, helping Fortune 500 brands, government agencies, and community organizations achieve measurable success. With a 40-year legacy of excellence, SBS is a trusted partner for brands looking to lead in today’s dynamic market.

Type of media company:

Digital, Video, Audio, Radio, Cable TV, Linear TV, Terrestrial Audio, Podcast, Content Integration, 1

Platforms currently used to enable programmatic advertising:

SBS leverages AdsWizz for audio ad delivery and monetization, complemented by additional platforms to ensure seamless programmatic integration.

Digital ad inventory where programmatically delivered advertisements are accepted:

We accept programmatically delivered advertisements for:
• Display
• Online Video
• CTV/OTT
• Native Advertising
• FAST Channels
Other

Focused segment:

Hispanic

Percentage of Audience Reach by Segment:

Asian: %
Black: %
Hispanic: %
Mixed Race: %
Native-Indigenous: %
White Non-Hispanic: %
Other: %

Sources for Percentage of Audience Reach by Consumer Target Segment:

Percentage of audience that identifies as LGBTQ+:

%

Percentage of audience that identifies as Veterans:

%

Primary Gender Audience:

Female: %
Male: %
Transgender: %
Non-Binary: %

Audience Reach by Age:

18-28 (Gen Z): %
29-44 (Millennials): %
45-60 (Gen X): %
61+ (Boomers): %

Markets Where Media is Distributed:

Ownership:

Hispanic

Certifications:

NMSDC: National Minority Supplier Development Council

Media Kit (download):

https://aimmgrowthfronts.com/wp-content/uploads/2024/12/SBS-AIRE_UPF2024_12.6.24.pdf

Scale/Reach:

SBS’s platforms collectively deliver a powerful national reach with local market influence, covering 95% of Hispanic DMAs. Please reach out for the verified number of impressions/reach and source.

Sizzle Reel:

https://www.spanishbroadcasting.com/we-are-sbs

Case Studies (download):

Testimonials:

Measurement:

SBS collaborates with leading measurement providers,
We offer customized performance guarantees, focusing on metrics like reach, engagement, and ROI, tailored to our partners’ goals.

Available upon request, anonymized as needed, to demonstrate campaign impact and effectiveness.

Partnership and Sponsorship Opportunities Available:

Our platforms provide unique sponsorship opportunities, from branded content to live events and cross-platform integrations. Contact us to discuss tailored solutions.

Case Studies Creator Capability (download):

Content Genres and Passion Points:

Relevant advertising categories:

Partnerships with other media / publishers: